noon – 1:15 pm | Thursday, November 15
Keynote Address
Speaker
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Josef Mandelbaum
President and Chief Executive Officer, Intellectual Property Group
American Greetings
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Mr. Mandelbaum leads the AG Intellectual Property Group, which consists of AG Interactive and AG Properties. These groups are responsible for leveraging the success of American Greetings' licensed properties, including brands such as Care Bears, Strawberry Shortcake, and Holly Hobbie, and pioneering the offering of AG's expressive content and products to consumers to help them connect and express themselves in a digital world. Mr. Mandelbaum joined American Greetings in 1995 as manager of business development. He held a number of roles in electronic marketing management, most recently as president and chief executive officer of AG Interactive, before taking on his current role in March 2005.
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