PDF of this tutorialDefinition
Network-based enhanced services are applications and features that add value to basic wireline and wireless telephone service; call answering, voice messaging, fax messaging, and wireless prepaid services are popular examples. In the near future, unified messaging, embracing voice mail and the Internet, will dramatically increase use of these services.
Overview
Today, basic mailbox services such as voice mail are becoming commodities in an increasingly competitive, deregulated telecommunications marketplace. At the same time, service subscribers are becoming more sophisticated, enthusiastically adopting new communications technologies—from wireless personal computers (PCs) to the Internet. To assure their continued competitiveness and profitability, telecommunications service providers must begin to think outside of the box, expanding their vision of enhanced services to meet rapidly evolving subscriber demands. This strategy is essential to improve subscriber loyalty and to attract new subscribers from the competition.
