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The Internet, IP, and New Market Opportunities:
A Strategic Analysis
Format: Spiral-Bound, 218 pages
ISBN: 0-933217-71-4
Price:
$995
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| Overview · Table of Contents · Contributors · Features · Who Should Read This Report |
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OVERVIEW
The phenomenal growth and commercialization of the Internet since the mid-1990s have sparked debate, ignited imagination, and fueled speculation about the technology's potential effect on social and business environments. The Internet, IP, and New Market Opportunities examines the co-evolution and integration of the Internet and the public switched telephone network (PSTN) to establish how technology, business, and social factors interact and how such interaction will determine the wide-scale deployment of Internet protocol (IP) networks.
The strategic analysis focuses on how the Internet and IP technology are reshaping the workplace and their potential for generating business efficiencies and redefining the business model. It also examines the residential uses of the Internet to assess consumer benefits and identify market opportunities for new services. The Internet, IP, and New Market Opportunities generates several key insights into the myths and realities of IP as well as the market opportunities that the technology presents.
Key questions that are addressed in the strategic analysis include the following:
- How can IP–based applications reduce costs for customer support and operations support systems (OSS)?
- What will be the growth of Internet-based sales in the residential market?
- How will the demographics of Internet users impact the growth of e-commerce?
- How will incumbent telecommunications service providers affect the adoption of IP–based applications?
- How can security be ensured in an IP network?
- How can IP networks be used to offer merged voice and data value-added services?
Key IP Trends and Response Strategies
In the new telecommunications and IP environment, competition will shift from price differentiation of similar products and services to the provisioning of value-added services and the ability of telecommunications service providers to bundle these services. In addition, the growth of Internet-based sales will be relatively slow for the residential market, in general, as habits evolve to match the new technological environment. This strategic analysis is designed to help communications companies identify key trends such as these and plan their future operations accordingly.
The existence of business efficiencies, particularly in an era of heightened competition and globalization, will be a powerful and irresistible driver for the adoption of IP–based applications. Many new service providers in this evolving IP environment will continue to expand, acquire, and deploy their own networks, although many of these will still be small in relation to the incumbents.
In many organizations, the use of IP in core business processes has generated significant economic efficiencies and productivity. However, in many cases where IP has clearly generated cost and productivity benefits for companies, substantial organizational restructuring preceded the effective deployment of IP–based applications. The Internet, IP, and New Market Opportunities uses corporate case studies of successful companies to demonstrate the connection between IP and business efficiencies. The studies in this report demonstrate the ability of IP–based applications to lower costs. This report's survey of some 70 firms, across different industrial sectors, is meant to gauge the extent of penetration of some of these applications.