Format: DVD
Price: $395.00

Includes Free Bonus Keynote DVD (a $95 value!)

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Overview
Delivering the triple play of voice, video, and high-speed data is one thing; making money off it is another. As services such as IP voice over broadband and VoD come on line, carriers are seeking to define the business model that will enable these new offerings to spell success. To what extent is it possible to introduce new revenue sources while maintaining existing revenue streams? What is involved in securing premium content for the broadband network and delivering it at a profit to all players in the value chain? What is it the consumer wants in terms of entertainment and communication services, and what service bundles have best met these demands to date?

The presentations on this IEC ProForum Series CD address such key questions and challenges. Taking carriers in the Asian market as an example, this CD examines the business models behind delivering winning broadband services and how service providers can realistically transition to this next-generation environment

Contents:

The State of Global Broadband - Service Provider Perspectives The Business of Broadband: Success Strategies The Asian Broadband Market: Opportunities and Challenges IPTV - Technology Advances and Business Models Easing the Transition to the Next-Generation: Business Cases and Models Consumer Broadband Strategies for Growth and Profitability Business Opportunities of Introducing Deep-Fiber Technologies Delivering Superior Broadband: The Case of Japan Broadband Customer Service Delivering Integrated Business Services over Broadband: Architecture and Business Strategies Self-Managing Broadband: Driving Profitability

Broadband communications is changing the success equation for service providers of all varieties. Indeed, carriers who wish to survive must migrate from a voice-only model to one which embraces a range of communication and entertainment services. This entails deploying broadband access technologies that make economic sense while unlocking future market growth. In addition, carriers increasingly must integrate broadband mobility capabilities into their core set of consumer offerings in order to stay competitive. This panel of leading service providers will examine these issues and provide an overview of the current state of global broadband deployment.

Chairperson:
Horst Melcher, President, Country Manager Japan, Deutsche Telekom K.K.

Panelists:
Zhang Chunjiang, General Manager, China Network Communications Group Corporation, Chairman of the Board, China Netcom
Hisao Iizuka, Executive Vice President and Network Management Value President, NTT Communications
Malcolm Wardlaw, Vice President, Mobility and Intelligence,BT Group Chief Technology Office

As video on demand and other entertainment services begin to change the nature of communications networks, the business model for carrier success is also changing. The ability to deliver a triple-play of data, voice, and video services is becoming critical to future success, as is the successful migration from legacy networks to next-generation fiber and xDSL architectures. In addition, the ability to effectively deliver, manage, and bill for emerging broadband services can spell the difference between success and failure. This panel of industry leaders will discuss these issues and other imperatives for success in the evolving broadband environment.

Chairperson:
Christian Unterberger, President - Fixed Networks, Siemens Communications

Speakers:
Yasuhiko Ito, Member of the Board, Senior Vice President, and Chief Technology Officer, KDDI
Tetsuo Koga, Executive Vice President, Senior Executive Manager, Consumer Business Headquarters, NTT East
Jacques Guichard, Director of International Laboratories, Research & Development, France Telecom

Asia in many ways leads the world in broadband deployment and services. In both the wireless and wireline arenas, carriers in the Asia-Pacific region are demonstrating the potential for broadband adoption and usage among their traditional user base. As service providers worldwide seek the winning combination of applications, content, and communication platforms for future growth, many lessons can be learned from carriers in the Asia-Pacific region. This is also true for next-generation broadband access network options, such as FTTx and WiMAX. This session will present the perspectives of leading vendors and service providers regarding the potential and challenges of the broadband market in Asia.

Chairperson:
Paul Berriman, Head of Strategic Market Development, PCCW Limited

Speakers:
Kaoru Yano, Senior Executive Vice President and Member of the Board, NEC
Mrinalini Gupta, Vice President, Airtel Broadband and Telephone Services
Kazuo Murano, President, Fujitsu Laboratories

Moving to a next-generation broadband infrastructure represents a daunting shift for many service providers. As they contemplate re-architecting the network, they may have to replace existing hardware and software and strategically plan a path to take them well into the future. Although moving to the next-generation requires a major shift, there are several viable strategies and business models to ease this transition from a monumental "all at once" move to more gradual phased approaches that can even offset costs with incremental revenues. This panel examines several business cases and models for transitioning to next-generation infrastructure and ensuring greater success.

Chairperson:
Shailesh Shukla, Vice President, Marketing and Business Development, Redback Networks

Speakers:
Bong-Kyu Ku, Manager, KT Lab, KT
Mark Seery, Program Director, IP Services Infrastructure, RHK, Inc.
Viriya Upatising, Chief Technology Officer, True Internet Co.,Ltd.

The panel will discuss experiences around the world, along with leading edge research to outline what works and what doesn't in consumer broadband, taking into account consumer purchasing preferences. The panel will also examine potential alternative strategies for different players such as incumbents, challengers, cable and mobile.

Chairperson:
Fernando Gil de Bernabé, Managing Director for Service Providers, Internet Business Solutions Group, EMEA Cisco Systems, Inc.

Speakers:
Pankaj Gupta, Senior Manager, Cisco Systems
Ni Quiaque Lai, Director, Corporate Development, City Telecom
Gionata La Torre, Director, Consumer Internet Marketing Director, Telecom Italia Wireline
Tadanobu Okada, Director, Network Service Systems Laboratories, NTT
Vincenzo Scarlato, Partner, NextEdge Partners

The broadband industry developed in the past year many technology innovations for the first mile of the network. Additionally to the traditional cable or ADSL connection from the central office, new access flavors are now available for massive roll-out : READSL2, ADSL2+, VDSL (VDSL2 under preparation), PON, EFM; following various deployments models : Central Office based, FTTN, FTTP and FTTH (also known as FTTU); with a clear trend towards more fiberization of the network.

This session will provide worldwide feedback concerning the telecom operators deployment strategies of Fiber, especially highlighting the business cases related to the FTTH and FTTN deployments, what could be the expected ROI, in which situations is it the most profitable technology.

Chairperson:
Nicolas Van Den Abeele, Vice President, Access Networks Division, Asia-Pacific, Alcatel

Speakers:
Stephen Foster, Managing Director, Asia-Pacific, Emtelle
Tomohisa Hosoda, Manager, Broadband Access Line Services Department, NTT West
MT Louie, Director, Network Development, Cascade

In 2000, Japan started to see 640kbps ADSL business service for 60 dollars per month to replace more expensive ISDN dial-up service. However, due to deregulation and competition, the broadband market exceeded 15 million users and over 35% penetration nationwide in only four years. Moreover, the price dropped by half and the speed increased 10 to 100 times. It even stimulated the FTTH market, which including FTTB is gaining users around 100,000 users per month.

This panel focuses on how DSL technology developed to reach such high speeds and how backbone infrastructure was built to pull the cost down to provide such service at an affordable rate. Several technologies will be presented, and the relationship between technologies, deregulation, standardization and deployment will be discussed.

Chairperson:
Yoshihiro Obata, Chief Technology Officer, eAccess

Speakers:
Kazuya Matsumoto, General Manager, Development Group, Sumitomo Electric Networks
Makoto Ninomiya, Associate Manager, Technology Department, NTT East
Kazunori Sakai, Group Manager, Development Group, NEC Corporation

This session will look at broadband customer service from a wholesale and retail perspective, discussing with key industry players what the future strategy for the industry should be. The aim of the session will be to understand what products and services the wholesaler should provide in order to ensure that the service provider (and wholesaler) can support a long-term sustainable business, that it can differentiate itself and add value, and that the end customer can choose the right service provider according to their needs.

Chairperson:
Wendy Simpson, Chairman,Westray Engineering

Speakers:
Rob Butler, Director and Founder, Emotum
Hans-Henrik Westberg, Director, Broadband Product Development, Telenor

Despite the tremendous growth of DSL and cable as a means of data access in recent years, many service providers are seeking to tap in to higher margin commercial services where traditional T1/E1 services remain the primary means of broadband access for businesses of all sizes. The goal of this session is to present the business case for delivering integrated voice and data services to small and medium businesses over packet-based broadband networks and to identify real-world issues and solutions associated with delivering traditional T1/E1 services and next generation services over fiber, DSL, and cable networks. This session will seek to answer the following questions:

• What types of voice + data business solutions are successfully deployed today in support of legacy telephony services over broadband networks?
• What network design issues must be addressed over a various packet based broadband networks to ensure voice quality of service levels required by business applications?
• What are effective migration strategies for transitioning both customers and the service network environment in support of enhanced revenues through next generation services?

Chairperson:
Greg Allemann,Vice President, Strategic Alliances,General Bandwidth

Speakers:
Dominique Buyse, Marketing Director, Fixed Solutions Division, Alcatel,
Alex Chua, Senior Director, Product Management and System Support Services, InnoMedia
Russell Klabouch, Vice President, International Sales, General Bandwidth
Luis Tondi, Marketing Director, Terawave Communications, Inc.

The ultimate quest for broadband providers is to build management in to subscriber and operations facing applications. This panel will convey key lessons that three of the world's leading DSL operators have learned as they have undertaken their respective paths towards self-managing broadband services. Key to this discussion will be focused insights around:

• Cost containment related to programmatic configuration, regulation, updating and support of broadband services
• Operational scale aligned with automated device and application management
• Revenue acceleration and protection strategies associated with holistic service management

Providers like BT will discuss how they are saving more than $1M monthly via their self-management methodologies- and will shed details into their plans to significantly increase their profitability levers.

Chairperson:
Sanjay Castelino,Vice President, Industry Marketing, Motive

Speakers:
Toshihide Higashida, Manager, Marketing, Broadband Solutions Business, ACCA Networks Co., Ltd.
Daniel Newman, Market Analyst, Communications, IDC Japan
Nicolas Van den Abeele, Vice President, Access Networks Division, Asia-Pacific, Alcatel