New Survey-Based Research Study from the International Engineering Consortium

Driving Broadband 2003-2004:
Strategies for Success in the Home and Small-Business Markets

Format: CD-ROM/Print
ISBN: 1-931695-17-2
Price: $695

Overview ·  Table of Contents ·  Participants ·  Features ·  Who Should Read This Study

OVERVIEW

Based on a survey of a wide range of players in the global broadband industry—providers, vendors, and analysts—Driving Broadband 2003-2004 presents informed answers for the near-term problem of how to push broadband deeper into the residential and small-business markets during the next two years, creating a true mass market for high-speed Internet access and opening new service possibilities and revenue opportunities. While its take-up rate has surpassed almost any other technology introduction of the past century, broadband has failed to reach a critical mass among home users. With the early adopter market saturated and the "fast-followers" reaching that point, providers and the vendors that sell to them need to map new strategies for reaching other potential broadband users. Driving Broadband 2003-2004 compiles responses from service providers and other major industry operators on such critical questions as the following: What applications, services, price structures, and value-adds do industry experts think will be the most attractive to customers by the end of 2004? Which hold revenue potential? What broadband attributes will lead users to high-speed access? Will service providers concentrate on migrating dial-up subscribers, marketing to niche customers, or increasing average revenue per user? How important is broadband-optimized content to home subscribers? What role do providers hope that other value-added features—such as service bundles, price tiers, or home networking support—will play in customers' access decisions? What similarities link residential broadband subscribers and small-business users? What access-specific obstacles do digital subscriber line and cable-modem internet—the dominant access modes around the globe—face in achieving larger audiences? Does broadband need to find a "killer app" to thrive? Extensively illustrated with charts and industry examples from international providers, Driving Broadband 2003-2004 is a qualitative and statistically solid look at what the broadband industry thinks today about the tactics that will build broadband momentum tomorrow.

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