Unified communication offers several benefits for service providers. The first is subscriber-base growth. More people are subscribing because the provider is offering better solutions. Also, by using community messaging, more people appreciate this form of two-way communication. With unified communications, service providers can increase messaging availability with maximum penetration in existing and new global segments via a wider deployment with networking.

Unified communications provides a new source of revenue and the opportunity to streamline product and service offerings. By keeping the interfaces intuitive and the applications tailored to the market segments, service providers can build stronger customer loyalty and be more attractive to new customers, whether they are residential or small-business customers.

Unified communications can also streamline operations. The Internet has changed technology and communications. It has shown how standards work and how they can benefit even competing products. With standards, less training is required. Different machines and different systems can work together based on common standards. The power of the standard will streamline products and services as well as operations. Fewer service reports are needed. With network-management standards, for example, an essential system of control by polling different machines can be established to find out how these machines work. Streamlining operations will provide large cost savings for service providers.