This white paper has described the key issues within the location services arena for mobile service providers, application providers and content partners. Developments and strategies have been suggested that can cut the cost of entry, speed return on investment and grow profitable alliances with other partners in the value chain. To this end, mobile operators can create a rich variety of value propositions for a diverse customer audience by utilizing an open architecture and platform capable of uniting and integrating different features and functions in a highly distributed way.