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Managing Communications Companies on a Low-Cost and Flexible Infrastructure in an Internet Environment
2. Service Delivery Today
Service provisioning in today’s competitive marketplace involves myriad layers of complex business issues unique to the communications industry. Customers expect near-real-time delivery of new services—no mistakes, no delays. Can support systems accommodate rapid subscriber growth? Some companies may be faced with manual or semiautomated processes, multiple or inflexible activation technologies, and disconnected silos of information. A business’s biggest competitor may also be its network supplier, making service assurance more difficult. Or perhaps a company must deal with how to comply with number-portability requirements in the multiple locations it may operate.
To stand out, communications companies must be able to differentiate themselves from their competitors in terms of service offerings, QoS, and support. To stay ahead, service providers must strive for the highest customer satisfaction by being able to deliver and offer unmatched customer support quickly and accurately. To prosper, they must also lower operational costs and increase efficiencies (see Figure 1).

Figure 1. Process Diagram
As communications companies fight to retain and expand their subscriber base, the need to deliver world-class service is paramount. High customer satisfaction rests on the ability to deliver service with speed, accuracy, and responsiveness. The extent to which a company can address the following issues will determine the effectiveness of its service-delivery platform:
Rapid Product/Service Rollout
Time is of the essence, and quick and accurate provisioning is essential. Are multiple applications for activation functions, manual processes, and disparate islands of information preventing a company from reducing its time to market? The right Web-based provisioning solution provides a unified view of customer, product, and network information and supports automated service activation across any number of network devices from multiple vendors (see Tables 1 and 2).
| Challenge |
Web-Based Provisioning Solution |
Benefit |
| multiple activation applications, vendors, and network elements (NEs) causes delays in product rollout and service activation |
- allows creation/configuration of new service and products
- open standards-based, flexible architecture provides open interfaces that can fully integrate with existing environments
- unifies and communicates seamlessly with multiple technology and market domains
- creates highly adaptable, reusable components with little or no programming requirements
|
- less time required for reengineering due to flexibility and ease of configuration
- accomodates rapid subscriber growth through scaleability
|
| disparate islands of information and status tracking availability |
- consolidates service, product, and customer information through a single point of access
- provides end-to-end view of each order in real time through dynamic summary displays and flow-through statistics
|
- reduces status tracking workload by 25 percent
- customer-service representative (CSR) able to initiate activation process faster due to higher availability of information
|
| manual of semi-automated steps |
- automates sequencing of events;
ensures activation processes fulfilled completely and on time by generating sequential line items for execution
|
- 10 percent increase in orders handled due to improved process and training time
- accelerates new product rollout by as much as six months
|
Table 1. Rapid Service Creation 1
| Challenge |
Web-Based Provisioning Solution |
Benefit |
| differentiate high-priority orders |
- enables user to queue order processing by due date
- schedules critical events needed to process orders; schedules activations for future time and date
- changes queue priority on orders; changes status of submitted service requests
- expedites critical service requests that are date and time sensitive
- escalates trouble tickets nearing or past repair due date
|
- escalates orders nearing due date
- accelerates activation process by scheduling future activation dates
- decreases average response time for repair requests
|
| ensure completion of service activation requests |
- provides user interface to repair and retry order that failed during fulfillment
- notifies appropriate groups of failed service activation and allows query and view of all parameters on work order that failed translation
- escalates failed order requests
|
- improves activation completions
- decreases response time to those experiencing failed service activation
|
Table 2. Rapid Service Creation 2
Streamlined Provisioning of Complex Services
Provisioning wireless IP or broadband services requires a robust provisioning solution that can automate and manage the activation process, updating all of a company’s information support systems. Subscribers can be activated immediately, where and when they want. All necessary information is exchanged dynamically to establish service within minutes. A robust, Web-based provisioning solution will enable a cost-effective, streamlined approach for superior customer service when provisioning complex services.
Increased Customer Satisfaction through High QoS
Customer satisfaction hinges on high-quality service, responsiveness, and support. The key is to know about possible service disruptions before they happen and then take steps to resolve the problem. The right Web-based provisioning solution provides network auditing and repair-management capabilities to enable proactive service management (see Tables 3 and 4).
| Challenge |
Web-Based Provisioning Solution |
Benefit |
complex product fulfillment
- multiple services, products, and bundles
- new industry initiatives
- services based on new technologies
|
- flexible architecture allows rapid and standards-based communications with other carriers
- supports new industry initiatives, such as number portability (NP) and partner carrier transactions
- supports activation based on newer technologies, such as advanced intelligent networks (AINs), frame relay, and asymmetric digital subscriber line (ADSL)
|
- reduces number of new applications needed to support new industry initiatives
- increased customer acquisition and retention due to competitive service offerings
- simplifies fulfillment process
|
| NP compliance |
- obtains and converts customer orders that require NP into NP transactions
- receives ported number information and provisions customer on appropriate NEs
|
- allows multinational carriers to meet different regulatory requirements
- enables NP compliance by specified date
- increased revenue for operators
|
| customer control of order process |
- enables subscribers to check the Web directly for status reports as well as for ordering service
- application programming interface (API) access to critical provisioning and trouble-management functions
|
- increased customer retention, acquisition, and loyalty
- eliminates waiting time for customers
|
| slow service |
- enables work to flow electronically across organization and business entities; provides visibility to company processes and resource utilization
|
- improved responsiveness to customer
- able to extend hours of operation, leading to increased customer satisfaction
|
Table 3. High QoS 1
| Challenge |
Web-Based Provisioning Solution |
Benefit |
| communicate order status information and prioritize orders
|
- reports order status by providing end-to-end tracking of cutomer, network, and product information
- determines provisioning actions based on analysis of related orders
|
- increase in customer acquisition and retention; greater revenue generation
- more efficient handling of customer inquiries
|
| troubleshoot existing service-related problems |
- collects network events and errors and enables notifications; reports on failed service orders
- obtains service-level agreement (SLA) information on customer account to identify possible SLA jeopardy or violations
|
- able to meet commitment dates by managing pending orders
|
| detect and correct potential service-related problems |
- determines nature of service degradation and potential SLA violations or jeopardies; sets threshold levels against QoS parameters
- queries NEs and launches tests through test systems to diagnose and correct problems with service
|
- provides proactive fault management to identify and resolve customer problems before they surface
- reduces activation and repair cycle time
|
| information updates (requires data duplication) |
- key steps recorded in industry-standard database; creates service activation history
- allows system to recover in case of a communication or system failure
|
- high level of data integrity
- reduces errors and inconsistency in information
- able to effectively monitor and implement SLA
|
Table 4. High QoS 2
Lower Operational Costs and Increased Efficiencies
Considering the pace of merger and acquisition activity in the communications industry, the issue of integrating hybrid networks and multiple switching technologies is critical. High costs associated with changes in business processes require streamlining operations. The Web-based provisioning solution’s flexibility and scalability enables a company to interface to third-party inventory and workforce management systems and integrate with existing environments and new technologies. Web-based provisioning also supports automation of manual activation steps, minimizing the risk of human error and the need for costly rework (see Table 5).
| Challenge |
Web-Based Provisioning Solution |
Benefit |
| cost of multiple activation and assurance applications
|
- single platform for all service-related activities, for multiple technology activation, and for support of new industry initiatives
- unified view of customer, product, and network information
|
- lower operating costs due to replacement of many applications with single platform
- 20-percent potential increase in total orders provisioned
- increases present value of product profits by five percent due to 1/2 year potential product deployment acceleration
|
| cost of initial infrastructure investment |
- modular architecture enables integration to existing systems, so initial setup can be minimal, but ready for future growth
- accomodates modification and fundamental changes to system associated with changing market
|
- lowers capital costs and expenses by decreasing required investments
- rapidly adds new sales channels with minimal infrastructure investment
|
| cost of human resources (compensation and training) |
- end-to-end configuration for multiple services from one application set; can modify attributes, relationships, and interrelated parameters of new services and products with little training
- high level of automation and ease of use enables plug-and-play capabilities
- prioritizes flow of administrative requests to the NEs
- provides Web interface for customers to directly order service and track order status
|
- less need for scarce, costly programming resources
- reduces training costs
- reduces CSR, provisioning, and assurance headcount costs by 19 percent
|
cost of human errors
requires data duplication |
- enables proactive management by allowing carrier to detect and resolve service problems through performance monitoring and audit functions
|
- reduces provisioning and assurance rework by eight percent by closely managing services to ensure accuracy
- lower fallout management costs
|
Table 5. Manage Operating Costs and Increase Revenue
NP
NP allows subscribers to keep their telephone numbers regardless of service provider. Different regulatory requirements in different countries and regions as well as multiple network technologies make implementing NP difficult for network operators. The right Web-based provisioning solution provides a flexible NP solution that can simultaneously support regulatory requirements as well as various network technologies.