Table of Contents:

Definition and Overview

1. Introduction

2. Shifting Business Landscape

3. The Evolution

4. Business Intelligence Capabilities

5. Data Warehousing Fundamentals

6. Methodologies and Processes

7. Conclusion

Self-Test

Glossary

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As telecommunications markets become increasingly competitive, the ability to react quickly and decisively to market trends and to tailor products and services to individual customers is more critical than ever. Although data volumes continue to increase at an astounding rate, the problem is no longer simply one of quantity; at the heart of the issue is how companies are using their information. Increasingly, particularly in the telecommunications industry, it is important to understand customer preferences and behaviors. A data warehouse can be a very effective means of organizing and analyzing the complex barrage of information generated in one’s business and helping to generate a more effective business model for keeping one’s customer base happy and profitable.