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Self-Test
1. Data warehousing is the process of integrating enterprise-wide corporate data into multiple repositories.
a. true
b. false
2. The product strategy business model has increased customer loyalty.
a. true
b. false
3. A score of ____________ indicates a near-perfect match between the customer and the model.
a. one
b. 100
4. A score of ____________ indicates that the customer does not fit the model at all.
a. one
b. 100
5. Capabilities that support a single business need may be reused to support other needs.
a. true
b. false
6. The ___________ focuses on processing queries to the database.
a. OLAP
b. OLTP
7. The ___________ processes transactions in which information is entered into the database.
a. OLAP
b. OLTP
8. Data mining involves posing specific queries or questions to the database.
a. true
b. false
9. Costs are about even for enterprise versus data marts.
a. true
b. false
10. In any data warehouse implementation, IS and the user community must be in constant communication.
a. true
b. false

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