1. National Semiconductor has positioned itself as a leader in analog devices and subsystems. Historically, the semiconductor industry has measured its progress based on digital devices, such as microprocessors and memory chips. Do you see a shift of the relative importance of analog and digital devices?
  2. The PC has long been a primary driver of the semiconductor industry, consuming much of the industry's output. Now it appears that the cell phone has taken over this role. Do you see cell phones driving the industry for years to come? What's next?
  3. Globalization is a fact of life for this industry. How has National adapted to thrive in a global market? What impact has this had on the way products are designed and develoÂped?
  4. In your role as chairman of the Semiconductor Industry Association (SIA), you are an advocate for maintaining the competitive stature of the US in the industry. What do you see as the greatest challenges in this area?
  5. China looms as both a huge market opportunity and as a source of competition. How does China's emergence figure in your view of the future of the industry?
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