IEC: Executive Perspectives: Broadband World Forum Europe 2007: Mark Renshaw

Executive Perspectives

Duration: 34 seconds

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IEC

Mark Renshaw

Senior Vice President, Digital Practice Lead

Leo Burnett Worldwide

View the responses to the following questions:

You have worked in integrated marketing for the last 13 years with a major focus on how to use technology to engage consumers and drive business transactions. Can you give us an example of successful tactics you've recently employed?
You were also the strategic mind behind McDonald's first digital marketing platform, released in spring 2007. Tell us a little bit about this.
You spoke just spoke in a plenary panel today entitled, "From Hollywood to the Desktop: Content in the New Media Age." Please expand on what you discussed with attendees.
How would you like to see the industry change in the next 2-3 years?
You are Senior Vice President of the Digital Practice Lead at Leo Burnett Worldwide. Can you tell us a little bit about Leo Burnett's progress, plans, and vision?

Basil Alwan President, IP Division Alcatel-Lucent	Giorgio Bertolina Chief Executive Officer Italtel	Bridget Cosgrave Executive Vice President, Enterprise Business Unit Belgacom
Jacques Donogue Senior Executive VP Thomson	Martin Lust Head of the Broadband Access Business Unit Nokia Siemens Networks	Mark Renshaw Senior Vice President, Digital Practice Lead Leo Burnett Worldwide
Berit Svendsen Vice President and Head, Nordic Fixed Telenor	Doug Williams nm2 Project Director BT Chief Technology Officer
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