IEC Newsletter
January 2008, Volume 2
view online | subscribe | newsletter archive
In This Issue:
Connecting Chips, Connecting Engineers

Starting off 2008 in Silicon Valley, the IEC presents DesignCon 2008 February 4–7 in Santa Clara, California. DesignCon is the annual event for the electronic-design and semiconductor industries. Follow along with next week's conference highlights, which will include product announcements and compelling technical paper discussions.

Featured Keynote Address
Industry leaders' insights from DesignCon 2007
Leah Jamieson
Leah Jamieson
John A. Edwardson Dean of Engineering, College of Engineering
Purdue University
IEEE 2008 Past President

View Keynote

Executive Perspective
One-on-one interviews with industry leaders
Doug Williams Doug Williams
nm2 Project Director
BT Chief Technology Office
Q.
As the leader of the nm2 project (New Media, New Millennium), how do you foresee the project evolving over the course of the next year?
A.
View Answer
Technology Briefing
White papers covering news, studies, and trends

DesignCon Paper Awards Logo
This issue's Technology Briefings feature DesignCon Paper Award recipients. Design Paper Awards recognize outstanding contributions to the educational goals of the DesignCon program.

SoC designers face an increasingly daunting task when they are required to develop an SoC that requires a DDR SDRAM interface. Problems include the requirement for both ASIC and mixed-signal design flows, complex verification, intimacy with the DRAM components (and the road maps), and short chip life cycles and time to market.

Fortunately, there is a semiconductor IP solution that addresses these problems and reduces development costs as well.

This paper looks at the tradeoffs between power, cooling, and performance involved in packaging the cell broadband engine, multi-core graphics processor, and associated bridge chip on a PCI ExpressTM card together with large amounts of memory.

In particular, it focuses on AC and DC power distribution to more than 20 domains, PCI Express compliance, and timing specifications for a DDR2 interface.

Media Spotlight
Design for Profitability: What DFP Means for PCB Designers
Content by: Andy Shaughnessy, Editor, Design007

"Design for manufacturability (or DFM) has become a household phrase in the PCB industry. But design for profitability (or DFP) must also be taken into account. Ultimately, DFP may be the most important consideration of all" Read full article »
Web ProForum
Tutorials featuring the latest technical and business issues
The telecommunications market has changed dramatically since the SS7 network's inception. Deregulation and convergence have moved the industry beyond a relatively small group of carriers and equipment manufacturers.

These changing market dynamics have left the door open to an inadvertent or malicious disruption, phantom/misrouted call abuse, and fraud-catalyzing the need for an access mediation device to mitigate these risks.

Definition and Overview
  1. Historical Perspective
  2. The Role of Access Mediation
  3. System Requirements
  4. Technological Benefits
  5. Application Scenarios
  6. Conclusion
  7. Self-Test
  8. Glossary
Analyst Corner
Perspectives from leading information industry experts
Analyst Corner PDF
Just as telcos are launching new services-primarily content-based-to satisfy end-user demand and offer more choices in the marketplace, they have another customer opportunity-they can offer advertisers a targeted, intimate, and interactive platform for advertising messages.

Content by:
Susan Tucker, Managing Consultant, Detecon
Susannah Spellman, Senior Consultant, Detecon
Corinna Schramme, Business Analyst, Detecon


Subscribe to the IEC Newsletter and receive two complimentary issues a month and full access to IEC's On-Line Education.

Upcoming Events
DesignCon 2008
Santa Clara, California
Conference
February 4–7, 2008
Exhibition
February 5–6, 2008

Exhibits PLUS logo
Free Exhibits Plus Pass!

London, England
Conference
28 April – 1 May 2008
Exhibition
29 – 30 April 2008

IEC Communications Forums Presented at NXTcomm 2008
Las Vegas, Nevada
Conference
June 17-18, 2008

Publications Offer
Use discount code NL2007 for a 20% discount on:
Customers are clamoring for fast devices and even faster service, but how do companies deliver that speed without compromising quality?

Electronic-design experts discuss their techniques and how they improve the efficiency and timeliness without sacrificing product excellence.

Call for Papers
Submit a paper for IEC publications.
Now accepting papers for:

Media Spotlight Connections
PCB007
Read more from this issue's Media Spotlight: Subscribe to I-Connect 007 Newsletter


Reach over 700,000 industry professionals. Become an IEC newsletter sponsor

Contact:
Amit Choksi
+1-312-559-3869
achoksi@iec.org
Questions, comments or to submit an article

Contact:
Laura Anderson
+1-312-559-4607
landerson@iec.org