IEC: SOFNET: Exhibition: Exhibitor Product Guide

Stand # 6018

www.microsoft.com/serviceproviders

Microsoft partners with communications companies to increase efficiency; rapidly create and deliver innovative new services; and improve the customer experience. For the telecommunications industry; a new model has emerged; one that embraces the principles of Web 2.0 while maximizing the considerable assets of telecommunications companies such as customer relationships and network infrastructure. The new model; called Telco 2.0; is one in which operators will be able to offer hundreds of services that combine applications and content from a variety of sources to form composite services. Microsoft provides three components critical to Telco 2.0: screens; services and service delivery.

Technologies on Display

Microsoft Mediaroom^TM

Microsoft will be showcasing Microsoft Mediaroom^TM, the latest update to its award-winning Microsoft TV IPTV Edition software platform, featuring a new consumer-facing brand and new media-sharing capabilities. Microsoft Mediaroom enables a new, personalized television experience, featuring the best in live TV-high-definition programming, video-on-demand, digital video recording, picture-in-picture, browser applications-as well as other advanced connected entertainment scenarios. With Microsoft Mediaroom, service providers can deliver a superior experience, with advanced digital TV features and media-sharing capabilities, enabling consumers to easily find and experience TV, video, movies, and digital media at the touch of a remote. Visit www.microsoftmediaroom.com.
Microsoft's Connected Services Framework (CSF)

Microsoft and LogicaCMG have jointly created a demo to show the benefits of Microsoft's Connected Services Framework (CSF) as the backbone of a service creation and delivery environment for Telco 2.0 services. The demo shows the capability to send text and picture messages to a Mediaroom IPTV set-top box client.
The environment allows you to receive SMS on your TV with Windows Live avatar and nick name. You can watch TV with Mediaroom, buy a new service with your remote control, Share the family Windows Live Contacts with your home TV, and then enable people to send you SMS/Email to home. The Telco operator now has a new device that provides mobile phone functionality while preserving the person-to-person SM and also creates the real person-to-location messaging!
Microsoft Connected Services Sandbox

To stimulate the creation of new communications services, as well as aggregations of these services in network mashups, Microsoft has established the Microsoft Connected Services Sandbox. The Connected Services Sandbox is a live, proof-of-concept and demonstration environment that unites developers, partners and service providers around a common goal: to rapidly develop and bring to market innovative new communications services.
The Connected Services Sandbox is a runtime environment, managed by Microsoft and hosted by a hosting partner. In the Sandbox, Microsoft Connected Services Framework provides the environment for aggregating, provisioning and managing service mashups. With Connected Services Framework as the foundation, the Sandbox features other Microsoft products and solutions such as Microsoft Customer Care Framework , Microsoft Solution for Hosted Messaging and Collaboration, and Microsoft Solution for Windows-based Hosting, and will be updated regularly as new Microsoft technologies and solutions become available. Demonstrations of some of the solutions being created by Microsoft partners, including location-based services such as Geo-blogging, can be viewed at the Microsoft booth at Management World. Learn more about the Microsoft Connected Services Sandbox.