Service providers are focused on growth strategy. How does their drive to mitigate development and delivery risks, as well as integrate and speed new services to market, fit with the drive to maximize limited resources while increasing the impact of service innovation?

New players such as Google, Microsoft, Apple, and Yahoo are entering the digital ecosystem and disrupting the business models of traditional service providers. With the drive for reduction and predictability of capital and operational costs, pressure on streamlining and industrializing service delivery platforms moves up a notch.

This workshop explores perspectives on the next steps for service delivery platforms through the eyes of different ecosystem players.

Angelo Morelli Partner, Communications and High Tech Operating Group Accenture

Mr. Morelli has more than a decade of experience helping communications service providers achieve high performance. He is particularly focused on helping both wireless and wireline operators simplify their network architectures and technologies to achieve greater flexibility and cost efficiencies. Within the network service line, Mr. Morelli is the global lead for the Accenture Service Delivery Platform Solution, an industry-leading offering that is helping service providers create, deploy, and profit from new value-added services more rapidly and cost-effectively.

Richard Mishra Director, Strategy and Standards, OSS Division Amdocs

Mr. Mishra's current responsibilities include providing strategic direction for service provider solutions and for standards bodies. He is responsible for a number of patents in telecom management in Cramer Systems. Mr. Mishra worked as a systems architect in BT for 11 years, where he supported the design and delivery of major SDH management systems and provided solutions design and consultancy for BT Wholesale CIO.

Giorgio Ramenghi 3 Power Marketing Manager H3G Italia

Mr. Ramenghi is responsible for mobile TV sales activities. He has more than 15 years of experience in the telecom manufacturer, chemicals, and mobile operator industries, with a main focus on business development and marketing. Prior to H3G Italia, Mr. Ramenghi worked as a project manager for Italtel, Siemens, and Bayer. He was also the innovation manager for Vodafone Omnitel. Mr. Ramenghi has a first class honors degree in electronic engineering and an M.B.A.

James Steadman Senior Director, Technical Product Strategy Oracle

Mr. Steadman is particularly focused on utilizing SOA and middleware technologies in the development of telecommunication applications. He is active in industry standards and forums-he represents Oracle on the SIP Servlet Expert Group, participates in the TMF product and service assembly catalyst, and is a founding member of the BT sponsored Communication Experience initiative. Prior to joining Oracle, Mr. Steadman was chief architect at Ubiquity Software Corporation.

Jonas Wilhelmsson Marketing Director, Service Delivery Platforms Ericsson Business Unit Multimedia

Mr. Wilhelmsson joined Ericsson in 2007 as a result of Ericsson's acquisition of Drutt Corporation. He is one of the Drutt founders. Drutt's first ambitious project was to launch the portal / MVNO Halebop. Drutt Corp was founded as a result of the successful partnership between Telia and Oracle, which he initiated and directed at Telia. At Telia Mobile, Mr. Wilhelmsson was in charge of Wireless Internet, VAS and Mobile Commerce services. He was director of Telia's WAP deployment and sat on the Executive Board of the Global Mobile Commerce Forum. He holds an MBA from Bocconi University, Milan, Italy.