Web service technologies are revolutionizing the way new services are built. They are shaping the next-generation transformational architectures of the traditional telecommunications operators, they are enabling service creation and innovation in the expansive Internet at an exponential rate and, in the enterprise world, they are gaining increasing importance as a common integration layer for cross application development. Now, the operators are enabling their Web service infrastructures and making these available to third parties, whist at the same time the Web 2.0 world of Internet "mashups" is the new paradigm shift in the Internet. How can these worlds be brought together? What are the key technology challenges? How will the market evolve? Who will be the winners and who will be the losers?

Brian Levy Vice President and Chief Technology Officer, Communications, Media, and Entertainment Hewlett Packard

Mr. Levy joined Hewlett Packard in July 2006. He provides the technical leadership and strategy for the worldwide organization, ensuring that product and solution architectures are aligned across the CME solutions organization and the HP business units. Mr. Levy leads the CME technical community and is the primary liaison to the HP office of strategy and technology and, with the CTOs, across the various HP business units. Previously, he was group technology officer, in service strategy and innovation at BT, where he was instrumental in the BT's 21st Century Network programme.

Robert Brown Director, EMEA Telecommunications and Media Oracle

Mr. Brown's responsibilities include setting strategy, assisting on strategic opportunities, liaising with other Oracle groups and industry partners, and agreeing on marketing approaches. He has been with Oracle for eight years in a variety of divisions, including Business Development for the Media Industry, and was responsible for Global Strategic Sales for Oracle's CRM product set. He previously worked at Sybase and at a small U.K.-based client/server consulting organization, where he helped it grow from eight to 150 people.

Peter Dragunas Director Network Domain Communications, Media & Entertainment Hewlett-Packard Company

Mr. Dragunas is responsible for leading a team of solution program managers and architects who are developing innovative solutions such as service delivery platforms for HP's customers. Prior to this, he was the worldwide business development manager for HP's OpenCall business unit. His primary projects included the development of business in VoIP, voice-data converged networks, and wireless networks. Additionally, he was responsible for the development of new markets in Asia for HP OpenCall Intelligent Network products.

Franco Serio Executive Vice President, Technology Office Italtel

Prior to his current position, Mr. Serio was deputy director of the Italtel proprietary products business unit, with the responsibility of R&D and product management and planning. He was also the manager of the Italtel Research and Development division, leading a team of more than 1,300 researchers. In 1989 Mr. Serio transferred to Bell Labs in Naperville, Illinois, United States, as manager of the joint Lucent-Italtel project for development of switching products. After returning to Italy, he led the development of solutions for the introduction of broadband networks based on IP and ATM technologies and xDSL and optical access. Mr. Serio graduated in electronic engineering at the University of Genoa.

Darrell Jordan-Smith Vice President, Global Communications and Media Industry Practice Sun Microsystems Inc.

Mr. Jordan-Smith's team is responsible for driving and sharing best practices in customer engagement models for all communications accounts worldwide. He established and led the key telecom global account teams and built business relationships with Sun's largest global accounts. Prior to joining Sun, Mr. Jordan-Smith held senior sales and management roles in the AT&T Group of companies, including Lucent, NCR, AT&T BCS, and AT&T Communications. He holds an M.Sc. and an M.B.A. from the University of Glasgow.

Mark Taylor Senior Director, Developer and Platform Evangelism Microsoft

Mr. Taylor leads the United Kingdom's Developer and Platform Evangelism (DPE) group, which is responsible for promoting the adoption of Microsoft tools and emerging technologies in audiences as diverse as professional developers, IT professionals, designers, students, academics, and enthusiast consumers. Previously Mr. Taylor was consulting director at Ingres Corp. and founder of a small independent software vendor specializing in mortgage administration systems. Mark studied photography and media at Harrow College of Art.