Service deployment is the lifeblood of service provider revenue streams, but it has traditionally been the riskiest and most expensive strategy. It's now widely acknowledged that the "killer app" no longer exists, and it's the breadth of services on offer and attractive bundles that allow operators to continue to thrive.

During this session, industry best practice in service innovation, collaboration, and delivery will be discussed.

Michel Burger Chief Technology Officer, Communications Sector Microsoft

Mr. Burger is responsible for defining the long-term vision and architecture for Microsoft solutions targeting the telecommunications market, including service providers and operators. Prior to joining Microsoft, he spent 12 years in various technology roles at Nortel Networks.

Shirish Andhare Vice President of Marketing Sylantro Systems

Jose Luis Martin R&D Engineer Telefonica I+D Spain

Mr. Martin focuses on next services over new-generation networks, specializing in IMS services and enablers, mobile broadband access services, and 3G migration. He provides research and advice to Telefonica Espaņa for the migration and definitions of converged services over new-generation networks and leads the definition of next-generation convergent corporate communication applications for the Telefonica group. He has a telecommunications engineering degree and a computer science engineering degree.

Sanjay Mewada Vice President, Strategy NetCracker Technology

Mr. Mewada is responsible for overseeing the strategic direction of the company and managing the company's partnership program. Prior to NetCracker, he was at the Yankee Group, where he was the vice president of the Telecom Software Strategies (TSS) Decision Service. Mr. Mewada previously worked at MCI, Intelsat, and the World Bank in product management and technology evaluation functions. He holds a B.S. degree in physics and an M.B.A. from Bombay University as well as a master's degree in international business from the Fletcher School at Tufts University.