SOA is finally getting adoption after years of work. However, the rapid rise of Web 2.0 brings the following questions about SOA to mind:

1. Do Web 2.0 and SOA play together? Are they friends, foes, or unrelated strangers?
2. What are the best ways to leverage SOA investment in a Web 2.0 world? How does one build and deploy Web 2.0 solutions based on SOA?
3. What do Web 2.0 technologies such as rich Internet application and Ajax mean to SOA?
4. What is mashup? Is mashup competing against SOA?
5. How about security and governance in a Web 2.0 and SOA world?

Drawing upon the speakers' years of experience in pioneering Web 2.0 and several thousand enterprise engagements, this talk presents the concept of enterprise Web 2.0, which integrates SOA and Web 2.0 for business usage, and governed enterprise mashups that tie into SOA infrastructure. The session will show how different vendors/products form a Web 2.0 and SOA ecosystem. Demonstrations will be presented during the session.

Kees Neven Co-Founder and Vice President, Sales ENABLE-U

Simon Møgelvang Bang IT Architect, SOA Lenio

Mr. Bang is responsible for creating the new application infrastructure for power companies in Denmark in the midst of rolling out fiber to the home. Lenio is a fairly new company started in May 2005; Mr. Møgelvang Bang joined Lenio at the start and has helped build a very successful business that is delivering projects and results at a very high speed using the right tool for the individual project and customer. He has been a developer since 1999, and is now architect and project manager for several large projects with clients.

Gianni Canal Head Service Layer and Messaging Innovation, TILA Telecom Italia

Mr. Canal is responsible for the SOA adoption in the TI network infrastructure and for the Service Exposure engineering project. He joined TILAB (formerly CSELT) in 1992 in the Network Intelligence Department. He was representative for Telecom Italia in the SIPForum and pioneered SIP technology by coordinating the development project for the Telecom Italia pre-IMS infrastructure for BB voice services. He is the head of the innovation department focusing on mid-long term service-oriented architecture for NGNs. Since 1995, he has been investigating the application of information technologies to network intelligence with a deep experience in international projects (ACTS, IST, Eurescom).