Marketing Your Session: Maximizing Attendance
Sessions whose speakers proactively market their speaking engagement to their customers tend to be some of the more popular sessions at the event. Take advantage of the following marketing items to communicate to your customers and assist the IEC in promoting your session.

Feature HTML e-mail/Web site spotlight sessions

• Service provider and vendor speaker presentations featuring your session title, time, and date.
• Content-driven messages from speakers-including teasers-describing the topical direction of your specific comments. Content should be sent to Lynne Bobak.
• Presentation slide(s) that can be released ahead of the event (optional).
• Speaker bios and photos

IEC will market this information to prospects, interest groups, and pre-registrants, as well as create dedicated HTML e-mails. Speakers can send this information to their customer base. Refer us to your public relations manager or marketing manager who handles these relationships.

Request the Broadband World Forum Asia logo, event dates, and location for placement on your corporate Web site and/or company intranet.

Request a supply of conference catalogs for your own distribution.

Request an electronic Exhibits PLUS VIP Pass

• Valid for admission to the exhibition and all free programming. This pass will not provide access to paid session programming.
• Customized electronic passes are available upon request.

IEC Speaker PR Exchange
The International Engineering Consortium (IEC) appreciates the role your speaker is playing in this event and is therefore pleased to present you with an opportunity to obtain traditional, exclusive exhibitor PR benefits through a nonfinancial exchange.

Exchange packages that we offer include Press Lists, Press Conferences, Media Kit Display (Pigeon Holes), and the On-Line Media Center.

If you are interested in finding out more information about our Speaker PR Exchange, please contact Lisa Reyes, communications director, at lreyes@iec.org.