Service providers are moving beyond the linear broadcast IPTV service and VoD services; the providers are taking advantage of the power of IPTV and aggressively deploying multi-play value-added services over their convergent IPTV platform.

Many questions, including the following, have been intriguing:

• What value-added services can I offer, and what are their associated business models?
• What deployment, delivering, and customer experience can I learn from?
• What are the technologies available to offer these value-added services?

This session provides the opportunity for service and solution providers to share their experiences of offering value-added services to their customers. This session will enable service providers to share with the industry their expectation and provide instrumental guidance on how industries should evolve to meet their and their customers' needs. The session will also enable service and solution providers to learn from each other and help plan their next service offers.

Dawn Xie Director, Network Architecture ZTE USA

Ms. Xie has more than 17 years of extensive industry experience in multiple telecommunication areas, including multimedia services (IPTV, VAS), data networking (IP, Ethernet, MPLS), optical, ATM, and network management, in the functions of technical marketing, system engineering, and software development. Prior to ZTE, she was principal system engineer and technical marketing manager in start-up Xebeo Communication Inc. and lead senior system engineer and software developer in Lucent and AT&T.

WeiHui Cai Vice President, GuangZhou R&D Center China Telecom

Charles Reed Chief Executive Officer DOCOMO interTouch

Mr. Reed is a global executive, managing a host of businesses ranging from leading-edge technology companies to world-class service companies across a number of markets. His experience spans across Asia, Europe, and North America. Prior to interTouch, Mr. Reed was the chief executive officer of Capena Ltd., an advisory firm supporting a multibillion-dollar Asia telecommunication carrier's international acquisition strategy. He also served as chief executive officer of Personal Broadband Australia, the first national rollout of iBurst wireless broadband technology.

Robert Synnestvedt Marketing Manager, Broadband and Intelligent Services, Internet Technology Division Cisco Systems

Mr. Synnestvedt is responsible for marketing the global deployment of applications built on Cisco's IP next-generation network architecture. Since joining Cisco in 1998, he has held roles in developing, managing, and marketing the evolution of application convergence and policy control across various parts of the network — from embedded router technology to NMS, OSS, and BSS systems.

Allen Wong Director of Product Development and Management PCCW Limited

Dr. Wong is responsible for product development and management that serves the residential consumer market. This includes multimedia lifestyle service, next-generation fixed-line, and IDD services; Netvigator broadband ISP and related value-added services; and PCCW Wi-Fi hot spots. He is also one of the founders and architects of nowTV's IPTV platform. Dr. Wong has more than a decade of R&D engineering experience in broadband and video technologies, holding several senior technical pre-sales positions at 3Com Asia Pacific Ltd., Harmonics Inc., C-Cube Micro-system, and Hutchison Whampoa Ltd. He holds a Ph.D. degree in opto-electronics engineering from the University of Bath and a B.Sc. degree in electronic and electrical engineering.

Hilmi Yunus Chief Technical Officer Telekom Malaysia

Prior to his current role, Mr. Yunus was wireless broadband/3G project director for TM in Malaysia, Indonesia, and Cambodia (Casacom), leading the work from license bidding, business planning, and project implementation to commercial launches. He is a veteran of the telecom mobile industry with rich experience in planning, implementation, operations, and mobile infrastructures.