A transformation of advertising is steadily taking form. As the digital technologies emerge and engage the consumer in new and better-understood ways, the relationship between the brand, the agency, and the consumer is beginning to realize itself within a more fully defined business model. With a stronger economy and the gaining strength in all sectors of digital transmission, from cable and satellite to mobile, games, podcasting, and broadband, an advertising strategy in a diversified digital environment, while proving to be challenging, is nonetheless finding its footing. Technology has forever changed the landscape, and it is up to the creative team to design and develop new tools, visions, and strategies to grow within it.
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Brendan Leitch
Director, Service Provider Marketing
Juniper Networks
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Mr. Leitch is responsible for all aspects of communicating Juniper's unique value proposition to the regional service provider market segment, including developing and implementing go-to-market strategies at a regional level, interfacing with local account teams and regional sales and marketing resources, and being responsible for various corporate marketing and business team functions. He brings to Juniper 16 years of industry knowledge with 11 years of technical sales management and sales leadership experience in the Asia-Pacific region. Mr. Leitch is based at Juniper's APAC headquarters in Hong Kong.
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Karl Bream
Director Strategic Marketing, CMO
Alcatel-Lucent
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Mr. Bream is responsible for Alcatel-Lucent's global market strategy, market research and analysis, emerging opportunity development, and corporate solutions marketing. He is transforming Alcatel-Lucent's market strategy and solution functions into a focused team that fully understands its customers and markets and is translating that understanding into new revenue opportunities for Alcatel-Lucent. Prior to his current role, Mr. Bream held several positions supporting strategic business development for AT&T and Lucent Technologies, including mergers and acquisitions and channel development. He earned a bachelor's degree in computer science from George Washington University and a master's degree in business administration from The Stern School at New York University.
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Yuri Narciss
Head of Technology Industry Sales, ICT
Google
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Prior to his current position, Mr. Narciss worked for Google Germany in Hamburg as industry leader of ICT + Automotive. Previously he was at Procon MultiMedia, where he was the director of corporate marketing. Mr. Narciss began his career with Unilever NV, working in capacities such as marketing manager and national account director. He received his M.B.A. from the University of San Francisco in finance and telecommunications policy and management and his B.B.A. in marketing at Wirtschaftsakademie in Germany.
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Robert Roker
Chief Technology Officer, Product and Engineering
Adzilla
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