Broadband World Forum: Europe | Asia
Presented by
IEC
Languages
English
Chinese Simplifed
Chinese Traditional
Japanese
Korean
Official Host Sponsor
PCCW
Service Provider Sponsor
China Netcom Hutchison Global Pacnet
Corporate Partners
Huawei
NEC
ZTE
Corporate Delegate Sponsor
Nokia Siemens Network
Diamond Sponsors
Ericsson
Fujitsu
Motorola
Nokia Siemens Networks
Oracle
Corporate Guest Sponsor
Huawei
Gold Sponsor
ECI
Microsoft Mediaroom

View all sponsors
Marketing Partners
We would like to thank our event Marketing Partners for their initiatives and support.






Conference Schedule

11:00 – 12:30 | Friday, 18 July
Boosting Mobile TV with Interactivity to Help Operators Tap into Premium Revenue Streams
G2

Mobile TV is a game-changing technology. It spans two industries, broadcast and mobile telecommunications. This creates an environment that has opportunities for all stakeholders, yet no guarantees.

Motorola believes that the adoption of broadcast technologies such as DVB-H and STiMi will vary depending on the regional dynamics. Successful offerings will have a combination of compelling content, cost-effective delivery, and new value for the value chain.

Interactivity is part of the unique value that cellular operators bring to the table. Interactivity could also be the one factor that accelerates mobile TV from just another application, to a must-have application. The challenge for an operator to achieve interactivity is in system integration, service delivery, interactive services framework, and user interface. Motorola is uniquely capable of providing services that can integrate the technologies involved and deliver a seamless experience to end users.

Chairperson
Uma Murty
Senior Director, Global Services Marketing
Motorola Global Marketing and Communications
Ms. Murty is responsible for developing and driving the marketing plan and deliverables for Motorola Global Services and Mobile TV businesses and enabling the go-to-market strategy that will provide differentiated value proposition and optimized total cost of ownership for public network service providers, governments, and enterprises. She has been in the telecommunications industry for more than 18 years and served both equipment manufacturers and service providers in product engineering, product management, and marketing functions. Prior to Motorola, Ms. Murty worked at Tellabs, AT&T, and ARDIS. She earned a B.S. degree in computer engineering from the University of Illinois, Urbana-Champaign, and an M.B.A. from Northwestern University.

Speakers
Jose Benjamin Fernandez
Head of Technology Management
MediaQuest
Mr. Fernandez handles multiple responsibilities at MediaQuest Holdings, a wholly owned subsidiary of the PLDT Beneficial Trust Fund. His extensive involvement in technical, business planning, network, and systems rollout of broadcast mobile TV led to the birth of the country's first DVB-H service, myTV. Concurrent to being managing director of myTV, Mr. Fernandez is also head of Technology Management at MediaQuest, with overall responsibility for the development and execution of business and technical plans of the upcoming launch of the group's DTH business.

C. P. Gurnani
President, International Operations
Tech Mahindra
Mr. Gurnani spearheads global operations, sales and marketing, the development of competency and solution units, and alliances and partnerships at Tech Mahindra. It is under his able leadership that Tech Mahindra has emerged as one of the leading providers of IT services and telecom solutions for the entire telecom ecosystem. With more than 26 years of experience, Mr. Gurnani's professional history encompasses several leading positions with Perot Systems and HCL Corporation. Prior to his role at Tech Mahindra, he was the chief operating officer and founder of Perot Systems TSI (India) Limited, initially set up as HCL Perot Systems.

Stephen Newton
Board Director
OpenCloud

Submit a Speaking Proposal