Emerging Markets Business Model Challenges and Potential Technology Solutions
What has Muhammad Yunus to do with broadband? Why should service providers address low-income customers? What's the benefit in addressing this market? Some of these questions will be answered in this session.

The APAC region is much diversified in terms of broadband development. On one hand there are Japan and Korea, playing in the world's broadband leaders league. On the other hand there are countries such as India and Malaysia with billions of people living there who will initiate the next wave of broadband adopters. They own a different profile, so they will request basic connectivity services, new business models, and technological solutions. These all bring benefits such as health care, education, and entrepreneurial activity. This session will present some of these "early adopters" and ways how to address this highly potential market.

Gerlinde Bedö Head of Broadband Access Marketing Nokia Siemens Networks

Ms. Bedö has been with Siemens/Nokia Siemens Networks since 2001. She started with business development for the Optical Transport department. After that, she did value-based argumentation for broadband access and techno-economic evaluation for different first-mile access technologies. Previously, Ms. Bedö was a research and teaching assistant at the Institute for Technical Electronics, where she received a degree in electrical engineering in 1994.

Marco Antonio Galvan Chief Strategy, Innovation and Business Development Officer Telmex

Mr. Galvan heads the competitive strategy and innovation imperative for Telmex. His areas of expertise include corporate strategy; innovation strategy; disruptive innovation; new venture and business development; intellectual property strategy; university relationships; external partnerships; product development; process re-engineering; outsourcing; operations management; change management, including stakeholder management; business transformation; project/workstream leadership; mergers and acquisitions; trend spotting; and intellectual property strategy.

Craig Norman Managing Director Emotum Pty Ltd.

Mr. Norman has a background in industrial design with 10 years of industry experience in user-centric software design and development, the last eight years as part of the international telecommunications industry. His focus is always on achieving optimum user experience and excellence in customer support. Mr. Norman's previous roles have heavily focused on usability and design, from the development of children's game titles for Microsoft, to mobile-, Web-, and client-based broadband applications and self-help products for Internet service providers globally.

Jürgen Schindler Head of LTE Business Development Nokia Siemens Networks

Mr. Schindler is in charge of the LTE product strategy, industry representation, and consultation of Nokia Siemens Networks customers on LTE and I-HSPA business opportunities. From 2004 to 2007, he was heading portfolio management radio and was responsible for the Siemens Mobile network product portfolio and product strategy for all radio technologies. Prior to this appointment after 2001, Mr. Schindler was heading a department responsible for network engineering where Siemens was able to significantly improve the accuracy of planning and optimization of mobile networks.

Ahm Sultanur Reza Additional General Manager and Head, Community Information Center, Innovations Grameenphone

Mr. Reza has 18 years of experience in ICT arena. He headed a number of fiber-optic and IT-based projects during his employment with different organizations. He is currently working with Grameenphone, the largest cellular company in Bangladesh. Mr. Reza's new project would focus on how to use the fiber-optic network and the EDGE for the poor. He has already established 560 telecenters around the country using the EGPRS/EDGE technologies. Mr. Reza has published more than 30 articles in newspapers and magazines in Bangladesh.