Broadband World Forum: Europe | Asia
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Conference Schedule

9:00 – 10:30 | Friday, 18 July
The Softer Side of DRM: Enabling Three-Screen Entertainment
F1

Pay-TV operators increasingly realize that it is not enough to target the TV alone as a medium for their content services. Hence the PC has followed as a second screen, with mobile devices as a natural progression to a third. This poses content security challenges that go far beyond those that pay-TV operators have traditionally considered. In a "three-screen world," it would be very cumbersome and expensive to operate three different content security systems, with all the overlap in functionality but lack of interoperability that has sparked a consumer backlash for traditional CA and DRM systems.

This dilemma has been portrayed as a failure of content security technology when, in truth, it is more a failure to offer a content-rights approach that treats the subscribers' domain with the same terms they see their world.

This session will cover the latest technologies that include a multi-dimensional content protection of CA, DRM, encryption, and digital watermarking. It will also include an overview of existing and potentially future delivery business models that content security can ultimately help enable rather than inhibit.

Chairperson
Steve Oetegenn
Chief Sales and Marketing Officer
Verimatrix
Mr. Oetegenn has a wide range of experience in international business, having launched numerous high-tech products to the global marketplace. Prior to joining Verimatrix, Mr. Oetegenn was COO of MediaSec Technologies LLC, a pioneer and leader in the field of digital watermarking; COO of Argus Systems Group, a leading provider of Internet server security software; and CEO of DCE Communication Ltd., a worldwide provider of business messaging systems. Mr. Oetegenn specializes in digital security and anti-piracy, working with government agencies, Fortune 500 companies, and major Hollywood studios.

Speakers
Shawn Ambwani
Vice President, Licensing
Intertrust
In addition to his current role at Intertrust, Mr. Ambwani is a member of the Marlin Developer Community. Previously, he was executive vice president at Nextreaming, where he managed their platform division. Mr. Ambwani also co-founded Envivio, which was spun off from France Telecom in 1999 to develop MPEG-4 streaming solutions for the broadcast, cable network, and content developer markets. At France Telecom, he conceived and led international teams in the development of Internet services in France and the United States. Mr. Ambwani has a math degree from UCLA and a J.D./M.B.A. from Boston University. He is also a member of the California Bar.

François Galy
Vice President Asia
France Telecom Group
Mr. Galy has experience in digital television, working in this domain since early 1997, with debut in digital compression equipment (MPEG-2 and ETSI). He was responsible for promoting and sales of Viaccess conditional access system to operators for four years (1999 to 2003) to different continents, including Asia. Between 2003 and 2005, Mr. Galy was in charge of the commercial relations between Viaccess and its license STB manufacturers. Since the beginning of 2006, he has been managing Hong-Kong and Beijing regional offices of Viaccess for APAC markets.

Anil Pandya
Senior Vice President (Projects)
IOL Netcom Ltd.
Mr. Pandya is responsible for overall business strategy for executing the various projects on broadband/IPTV platform with triple-play functionality. He has more than 20 years in the IT industry. He has been a pioneer in developing the first on-line commodity trading exchange for East India Cotton. Mr. Pandya has created various Internet products, including document imaging, mail management, info media, and Web reporter, using the latest in technology GIS, SMS, and mobile applications. Mr. Pandya is also a founder of Robocom Group.

Isa Seow
Director, Technology Initiatives
Asia Pacific
Mr. Seow is responsible for facilitating effective digital content protection, rights management, and anti-piracy technology initiatives in the Asia-Pacific. His primary activities involve supporting key technology strategic initiatives as developed by the Office of Technology. Mr. Seow served in the United Nations Development Programme. He has lectured undergraduate courses in ICT policy and regulation at the National University of Singapore's communications and new media department. Mr. Seow is a Merit Scholar and received his education in political science from Harvard and Cambridge universities.

Martin Stein
Senior Director, Marketing, Connected Home Solutions
Motorola
Mr. Stein directs marketing and business development activities related to MPEG-based standard definition and high-definition video processing products. These include satellite, cable, telco, and terrestrial transmission systems; access control and encryption systems; and commercial integrated receivers/decoders. He has also been instrumental in establishing third-party partnership agreements to provide more comprehensive solutions for Motorola customers. Previously, Mr. Stein was marketing manager for imaging, film, and video storage devices at Ampex Corporation, a leader in video recording equipment.

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