In this presentation, the speaker will examine how the overriding marketing challenge for mobile operators today is to address location distinctions within a one-world approach:

• Metropolitan areas characterized by masses of people living in close quarters-a high percentage located indoors-and demand for throughput and performance
• Rural areas characterized by broadly dispersed population groupings and a maximum demand on coverage, requiring ultra-wide-range cell sites to reduce CAPEX investment

The speaker will discuss current real-world examples of how mobile operators are tackling these location distinctions while implementing a unified, common platform approach to voice and data WiMAX services. How various antenna technology help operator to provide effective WiMAX coverage for CAPEX saving and providing high-speed data services to both rural and metropolitan constituencies.

Ray Owen Head of Technology, Motorola Home and Networks Mobility, Asia Motorola

An internationally recognized expert in wireless broadband technologies, Dr. Owen provides strategic consultancy on technology and solution development to Motorola teams and their customers. He specializes in the business needs of service providers and was involved with the development of the MOTOwi4 product portfolio for the Asia-Pacific. Prior to his current position, Dr. Owens was Motorola's solutions architect for the Asia-Pacific. He holds a Ph.D. in engineering from the University of Birmingham.

Danny Berko Director, Solutions Marketing, Broadband Access Division ECI Telecom

Mr. Berko is responsible for ECI's broadband solutions architectures and transport services, including networking, services-enabling solutions, and build-up of a service-rich ecosystem to support IPTV, NG voice, and mobile and home environments. He has more than 10 years of extensive and varied experience in the telecommunications and networking industries. In prior positions, Mr. Berko served as sales and marketing engineer, product line manager, and director of marketing.

Fang Khoon Chan Product Manager, Consumer IP Access StarHub

Prior to his current role, Mr. Chan led the Broadband Internet Engineering unit in designing, planning, operation, and security for the broadband infrastructure. In the early days of his career, Mr. Chan worked for the National University of Singapore in R&D of Internet technologies. He holds a bachelor's degree in applied science and has more than 10 years of technical experience in service provider industries.

Yoram Levkovitz Solutions Marketing ECI Telecom

Mr. Levkovitz is responsible for integrating solutions and services for various operators with the ECI portfolio offering. Prior to this position he worked at Bezeq, the largest operator company in Israel, for 20 years, where he headed the Access division and the Technology division. Mr. Levkovitz brings significant and relevant management and engineering experience and has the knowledge of relevant communication equipment and infrastructure and of the local and international communication market and its needs. He holds a B.Sc. degree in electrical engineering (with honors) from the Technion — Israel Institute of Technology and an M.B.A. from the Tel Aviv University.

Alie Saad Chief Executive Officer Ephyra Networks

Dr. Saad has more than 25 years of experience in science, finance, and sales. His career was launched at Stanford University as a researcher and scientist in the field of biophysics. After filing a patent on signal transduction pathways in cancer cells and having more than 20 peer-reviewed scientific articles published, Dr. Saad joined Morgan Stanley Dean Witter for a career in investment and finance. During this period, he helped raise financing for Netro Corporation. Dr. Saad joined Netro in 1997 first as a consultant then in 1998 in charge of sales in Latin America, the Middle East, and Africa. Dr. Saad formed Ephyra Networks in 2001 to focus on enabling deployment of telecom networks in the developing world.