Recent technology advancements means that content is available over multiple platforms and can be frequently reproduced for free and without quality loss.
But this doesn't mean that content has lost its value. Everything has a value, even so-called free content. Media companies increasingly understand that content distributed over multiple platforms creates more revenue opportunities, mostly well beyond traditional copyright protection, which doesn't define content value but merely asserts the right to its value.
Monetizing content and giving it value is more about enabling access than restricting access, so the value of content is only as high as the quality of the engine managing it.
The diminishing power of broadcast channels and increase in program content means that value of content will be determined by smart EPGs rather than copyright restrictions. This session provides an insight into some of the current technologies and business model innovations by key industry players.
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Jeffrey Soong
Chief Executive Officer
BNS
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Mr. Soong has more than 20 years of experience in the fields of entertainment, technology, and international finance and is a recognized expert on the subject of entertainment and technology convergence. Prior to co-founding BNS, he was CEO of Vodexa Networks. He has also held senior management positions with SVP International, a TV program production and distribution company, and CSSV Media Ventures and World Entertainment Network. Mr. Soong holds a B.S. degree in electrical engineering and computer science.
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Michael Fagan
Deputy General Counsel
PCCW Limited
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Mr. Fagan manages a team of in-house lawyers specializing in the group's media business, and his role is advising upon and assisting with the group's content deals and the regulatory, technology, and intellectual property issues relating to the group's media business generally. He has been closely involved with PCCW's NOW Broadband TV service from its launch in 2003 and has worked with the NOW Broadband TV content team on negotiations with all major content partners, including HBO, STAR, ESS, Discovery, and Walt Disney.
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Sheau Ng
Vice President
NBC Universal
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Mr. Ng has been with the digital revolution from the start, contributing to MPEG, ATSC, DVD, and various technical standards activities. He was a member of the Grand Alliance team, working at Sarnoff in the mid-'80s and early '90s, and was part of Toshiba's DVD team, where he architected and built the world's first DVD encoder. Mr. Ng also chaired the DAVIC 1.0 Technical Committee. Later, he was the architect of Philips' first consumer HDTV on the ATSC market. At Philips, and later on at ATI, he was responsible for the software architecture of their DTV system-on-chip solutions.
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Ross Pollack
Senior Vice President, Distribution, Asia
Sony Pictures Television International (SPTI)
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Mr. Pollack heads SPTI's Licensing group Asia-wide and is responsible for distribution of all Sony Pictures-filmed entertainment, acquired product, and SPTI-produced product content in the region. Previously, he was senior vice president of Business Development in Asia, since 2003. Mr. Pollack held a number of positions at SPTI and Sony Pictures Entertainment (SPE) in Los Angeles before relocating to Hong Kong in 2003. From 2000 to 2003, he was SPTI's senior vice president of Sales Planning. He was SPE's vice president of International Human Resources and Operations, from 1998 to 2000, and was vice president, Total Rewards, from 1996 to 1998.
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