Broadband service providers are launching myriad services in hopes of increasing the generated ARPU while minimizing setup costs. One of the ways they are minimizing setup costs and increasing the ARPU is by offering on-demand gaming services via monthly subscriptions. In order to decrease churn, free ad-supported content is also a viable option. With the advantage of high-speed Internet connections, a gaming service can be offered as part of bundled package, giving broadband service providers a high-margin source of additional income.
This session will discuss the overall on-line gaming market and the current landscape of digital distribution of games for broadband service providers. It will also provide an overview of delivery models; discuss the benefits to participants; explain the different models that allow gamers to play free game demos, rent games, and purchase games; and discuss which are most appropriate for the telecom market.
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Yoav Tzruya
Executive Vice President and Chief Marketing Officer
Exent Technologies
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Mr. Tzruya is in charge of Exent's strategy, marketing, product management and marketing, strategic business development, and corporate development. With more than 15 years of experience in software development and marketing, he is a recognized industry expert in the fields of broadband value-added services and business support systems. Previously, Mr. Tzruya was COO and VP of Products and Markets Strategy. Prior to Extent, he held several executive level positions in the areas of product management, sales, marketing, and business development at TeleKnowledge.
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Tod Bouris
Senior Director, Games Solutions
SeaChange International
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Mr. Bouris is responsible for the development and direction of each of the company's game platforms, which enable broadband television operators to offer viewers rich, interactive video gaming experiences over the set-top box. He also drives SeaChange's gaming content acquisition strategy and business development. Mr. Bouris previously served as software manager for Sierra Video Systems, overseeing each of the broadcast technology provider's software engineers and projects. He was also co-founder and CTO of ASPtrain, where he designed and implemented on-line testing, training, and EPSS client/server authoring systems for clients such as Hewlett-Packard. While vice president of software engineering for Lighthouse Digital Systems, Mr. Bouris was in charge of all of the audio and video router manufacturer's software projects.
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Vishal Gondal
Founder and Chief Executive Officer
Indiagames
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Mr. Gondal founded Indiagames in 1999, then a five-member team. Today he leads a global operation with more than 300 employees and offices in Mumbai, Beijing, London, and Los Angeles, making Indiagames India's benchmark on-line and mobile games company and a top 20 mobile game developer and publisher. Mr. Gondal is recognized as being instrumental in starting and growing the gaming industry in India. Among his other achievements and industry recognitions include being listed among the top 50 executives in the mobile content space by the U.K.-based Mobile Entertainment Magazine in both 2006 and 2007.
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Griffin Tao
Business Director
Eyeblaster Greater China
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Mr. Tao provides Eyeblaster services across mainland China, Hong Kong, and Taiwan. He works with well-known 4A agencies and famous brands to provide total digital advertising solutions included AD serving, data tracking, insight study through display, search, in-game, and mobile channels. Before Eyeblaster, Mr. Tao served in U.S. Army as a human resource sergeant. He managed personnel database and provided personnel service to more than 10,000 soldiers.
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