Broadband World Forum Europe 2008: Conference: Schedule: Keynote Address:

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Presented by

Official Host Sponsor

Service Provider Sponsor

Corporate Registration Sponsor

Corporate Partners

Diamond Sponsor

Conference Schedule

11:00 – 11:30 | Tuesday, 30 September

Keynote Address

Speaker

John McMahon

President and Managing Director, Europe

Sony Pictures Television International (SPTI)

Mr. McMahon oversees all aspects of Sony Pictures' television business in Europe, Africa, the Middle East, and Russia and the other countries of the CIS. He is responsible for the development, implementation, and coordination of key business strategies across SPTI's three business lines — local production, licensing, and international channels — and supervises the daily operations of those businesses. Mr. McMahon is also charged with identifying and exploring European investment opportunities for SPTI and overseeing the management of SPTI's new mobile and digital initiatives in the region. He received J.D. and M.B.A. degrees from the University of Southern California and earned his B.S. degree in business from the University of California at Berkeley.