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Conference Schedule

11:00 – 12:30 | Thursday, 2 October
Planning Now for LTE: The Business Case for a New Long-Term Evolution Network
F2

Final LTE standards are due for completion in 2008 and first implementations due at end of 2009. Service providers now begin to develop strategies for addressing customers' increased need for bandwidth speed and capacity by using LTE technology.

We will examine next steps in the LTE evolution and outline ways to enable existing 2G and 3G spectrum to be gradually re-farmed to LTE. We will discuss the benefits of early LTE migration beyond mobile broadband, including new applications enabled by LTE, the business case of LTE, and the ability to converge all access technologies onto one IP core network.

Chairperson
Stephan Daeuble
LTE Global Marketing, Home and Networks Mobility
Motorola
Mr. Daeuble looks after the promotion of Motorola's LTE solutions globally and for providing commercial and strategic support for sales engagements for this portfolio. Prior to this role, he worked as marketing manager with a number of IT and telecom companies such as Lucent Technologies and Tyco Electronics. Mr. Daeuble holds an M.A. in business-to-business marketing and an M.Sc. in technology from ESTA, FR.

Speakers
Eduardo Sanchez
LTE Product Marketing Manager, Carrier Networks
Nortel
Mr. Sanchez is responsible for setting the marketing strategy for LTE products and supporting these activities. Prior to his role in LTE, he worked on UMTS in marketing and presales activities with customers in Spain and Portugal. Mr. Sanchez joined Nortel from Nokia in 2000, and prior to this he worked in Retevision, Spain's national TV carrier, second fixed telephony operator and third mobile operator (now Orange). He is a telecommunications engineer (MSc) from Madrid's Universidad Politecnica, and a member of the Spanish Telecom Engineers Association (COIT/AEIT).

Christian Testu
Marketing Solution Director, LTE, Carrier Business Group
Alcatel-Lucent
Mr. Testu is in close contact with product divisions; his role is to define and communicate on Alcatel-Lucent strategy and integrated product solution for mobile network transformation towards LTE. Since 2003, he has held various positions in operational and strategic marketing organizations focused on radio access (GSM/UMTS, WIMAX, LTE) and end-to-end mobile network for advanced markets (western and northern Europe, Orange group). Between 2001 - 2003, he was product manager on broadband wireless access.

Piotr Weglicki
Systems Marketing and Applications Director, Networking and Multimedia Group
Freescale Semiconductors
Mr. Weglicki's current charter is business development in communications and networking markets. Prior to this role, he led the European Network Processor Operation. Mr. Weglicki has 15 years of experience within Freescale Semiconductor, formerly known as Motorola's Semiconductor Product Sector, in a variety of marketing and business positions. He holds Masters of Business Administration from the University of Strathclyde in Glasgow and Masters of Science degree in Electronic Engineering from the Warsaw University of Technology.

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