Advances in behavioral targeting are making advertising more personalized every day, but many marketers still aren't getting the campaign results they need to remain competitive. That's because most targeting techniques are site-based and only work to a certain extent — analyzing limited click-stream data, cookies, and search terms to get a generalized picture of user behavior.

This session will explore a new type of targeted advertising that leverages a protected view of ISP traffic data to deliver valuable on-line advertising insight to service providers, publishers, and advertisers. This approach allows ISPs, advertisers, and publishers to work together to provide consumers with more relevant ads. By analyzing real-time, anonymous traffic data, broadband service providers can offer advertisers highly relevant advertising placements that deliver optimal click-through, conversion, and customer satisfaction rates — all while protecting consumer privacy better than ever before. Come hear how this new type of targeting is delivering cutting-edge results.

Yoel Bar-Gil Chief Technology Officer, CTO Office Leadcom

Mr. Bar-Gil has more than 30 years of experience in communications in a variety of technical and managerial positions. He developed, operated, and maintained electronic warfare systems. Mr. Bar-Gil has extensive familiarity with a variety of technologies, including high-power transmitters, receivers, control systems, surveillance systems, fix-switching systems, cable, fiber optics, microwave transmission systems (e.g., PDH, SDH, DWDM), wire and wireless access systems, TDMA, CDMA, GSM cellular networks, surrounding platform for voice mail, SMS, prepaid, billing, OSS, data and IP networks, and power systems.

Pat Dunbar Director, Media Room and Connected TV Advertising, TV Microsoft Corporation

Ms. Dunbar is a recognized leader in the world of advertising and new media, with 20 years of experience in the development, marketing, and management of on-line/Internet/advanced television services. As director of connected TV advertising for Microsoft's TV Business, Ms. Dunbar focuses on bringing new media experiences to Microsoft's range of video platforms. Prior to joining Microsoft Corporation, Ms. Dunbar co-founded the Digital Media and Advertising Strategy Group, which was responsible for numerous groundbreaking cross-industry initiatives to advance emerging media ad concepts.

Toby Gabriner Chief Executive Officer Adzilla

Prior to Adzilla, Mr. Gabriner served as chief executive officer of [x+1] — formerly Poindexter Systems — a leading marketing optimization and media company where he increased revenue by more than 100 percent in one year and hired an entirely new management team. He was also president of Carat Fusion, a subsidiary of Aegis, one of the world's largest marketing services companies. As president of Carat Interactive, Mr. Gabriner was responsible for all aspects of the interactive division of Carat in the United States, including five offices, 275 employees, and a stable of blue-chip clients such as Pfizer, Adidas, RadioShack, AOL, Kodak, and Philips.

Patrick Moorhead Director, Emerging Media Avenue A | Razorfish

Mr. Moorhead leads the emerging media practice for Avenue A | Razorfish’s central region. An expert in new media, he specializes in mobile and digital out-of-home media. During Mr. Moorhead’s career at the company, he has led some of the largest client implementations of emerging media in the agency’s history.

Stephen Reeder Managing Director Active Video Networks

Mr. Reeder is responsible for commercial operations in EMEA. He has 18 years of commercial and technical experience in the European cable, IPTV, and telecommunications marketplace. Prior to joining ICTV, Mr. Reeder was executive vice president of sales and marketing at ANT plc, where he played an instrumental role in the company's focus on IPTV and its subsequent floatation on the London Stock Exchange. Mr. Reeder holds a first-class honors degree in electronic systems engineering from the University of East Anglia and an M.B.A. from the London Business School.

Stuart Waite Vice President, Advertising and Applications Group Alcatel-Lucent

Mr. Waite, with 15 years of senior level digital media and communications experience, plays a pivotal role in managing and providing strategic vision of the Advertising and Applications Group at Alcatel-Lucent. Mr. Waite was chairman and chief executive officer of Tamblin, the number one interactive TV agency in the UK for 2006 and 2007, which was acquired by Alcatel-Lucent in 2007. Prior to starting Tamblin, he was chief technology officer for Grey Interactive UK, where he oversaw a team of technology professionals, including consultants, developers and systems specialists. At Alcatel-Lucent, Mr. Waite utilizes his deep understanding of the user experience requirements in digital advertising combined with business know-how of generating revenue through interactive media, to drive commercial opportunities with broadcasters, network operators, production companies, agencies and brands.