Enterprises more and more rely on a single network infrastructure for all their business applications. Additionally, the trends of data center consolidation and increasing employee mobility make it difficult to control their application performance. As a consequence, enterprise expectations from the broadband network are changing and service providers are integrating new and innovative managed services in their networks to help enterprises with this challenge.

This session elaborates on how application-aware network services with a focus on integrated end-user experience bring value to enterprises and help them control of all their business applications in both fixed and mobile worlds.

Hendrik Van De Velde Vice President, Product and Solution Management Belgacom

Mr. Van De Velde's current position, which he has held since December 2007, encompasses product, pricing, quality, and sales operations activities. Previously, he was responsible for the product management of Belgacom fixed-line services, encompassing products such as IPTV, fast DSL Internet, voice (including VoIP), CPE, data virtual private networks, security, applications, and PBXs. In 2003, Mr. Van De Velde worked in international solutions and satellite, and in 2001, he was responsible for the professional fixed data portfolio. In 1998, he worked in the marketing division as product manager for frame relay services. Mr. Van De Velde joined Belgacom in 1994 to be part of the team that introduced SDH in the network.

Lindsay Newell Vice President, Marketing, IPD Alcatel-Lucent

Mr. Newell is responsible for marketing the IPD portfolio to a broad range of customers, including fixed and mobile carriers, cable MSOs, and competitive carriers. The portfolio encompasses IP/MPLS routers, multiservice WAN switches, and network and service management products. He joined Alcatel through the 2003 acquisition of TiMetra Networks, where he oversaw the company's marketing activities. Prior to TiMetra, he held a variety of product marketing and sales engineering management roles with Nortel and Bay Networks in Europe and the United States. Mr. Newell started his career in technical support and network consulting in the United Kingdom and received his H.N.D. in electronic engineering from City of Bath Technical College in England in 1985.

Marc Rotthier Vice President and General Manager, Communications, Media and Entertainment Business Hewlett-Packard Company

Since 2002 Mr. Rotthier has led an organizational transformation resulting in HP becoming the leading IT supplier in the CME market for both the IT and the Network departments. Previously he held the position of managing director for Belgium and Luxembourg at HP since 1999. During Mr. Rotthier's 29-year career at HP, he has held different management positions in sales, marketing, and R&D. From 1989 to 1999, he was engaged in various international assignments, including French region sales manager, European marketing center manager, and worldwide marketing manager for the Bio-Science and Pharmaceutical division of the Chemical Analysis Group. Mr. Rotthier holds an electronics engineering degree with a focus on telecommunications and a specialization in digital techniques.

Pol Vanbiervliet General Manager Cisco

Mr. Vanbiervliet is responsible for the local team and an extensive network of partners that together commercialize innovative communications and network solutions. He worked successively at Burroughs, Hewlett-Packard, and Compaq. Before Mr. Vanbiervliet started working at Cisco, he was head of business solutions at Mobistar. Both at Compaq and Mobistar he was noticed for the successful expansion of the Belgian sales and marketing organizations. At Mobistar he also played a key role as a member of the management committee. Mr. Vanbiervliet graduated in economic sciences at the University of Ghent and studied management training at INSEAD.

Phillip Vandervoort General Manager Microsoft

Mr. Vandervoort brings to his role deep and relevant professional experience, a commitment to customers and partners, and a passion for technology. Prior to Microsoft, he worked at Roland Berger Strategy Consultants, Du Pont de Nemours, Union Minière, and Interbrew. At Interbrew Mr. Vandervoort implemented a five-year strategic plan in which he centralized IT, implemented SAP in various countries, and standardized worldwide on a Cisco, Microsoft, and Compaq platform. After three years as CIO, Mr. Vandervoort was promoted to president of Interbrew France. He left Interbrew to launch his own company, Medical Precision. He has a master's degree in electromechanical engineering from Group T in Louvain. He obtained a master's degree in business administration from the UCL-IAG in Louvain-la-Neuve.