Topics include the following:

• The shift of the advertising market
• Challenges and opportunities for operators
• The potential of sponsored services and targeted advertising
• Business models for mobile advertising
• Challenges, requirements, and solutions for multichannel advertising, including mobile TV (e.g., unicast/DVB-H), IPTV, browsing, messaging, Web, and horizontal topics (e.g., location, presence)

Dietmar Maierhöfer Product Manager, Mobile TV and Video Solutions Nokia Siemens Networks

Mr. Maierhöfer's responsibilities comprise the management and planning of Nokia Siemens Networks complete media delivery solution portfolio, which includes mobile TV streaming, video and download solutions, and DVB-H and multicast-enabled TV. In addition, he defines and provides solutions in the area of converged TV and multichannel advertisement. Mr. Maierhöfer has more than 15 years of experience in the wireless and application industries in more than 20 markets worldwide. He has undertaken a number of projects looking at the opportunities for mobile TV and broadcast services over the past three and a half years.

Basil Badawiyeh Vice President, On Demand Product Strategy Arris

Mr. Badawiyeh is responsible for setting and implementing Arris' on-demand product-line directives, comprising the company's global hardware, software, and advanced on-demand advertising platforms. He oversees new technology positioning and delivery of Arris' competitive market edge. Mr. Badawiyeh held a similar role at C-COR global strategies with prior engagements at Adelphia Communications, where he served as manger of advanced video engineering and development, deploying digital simulcast and digital advertising throughout 11 markets and five million subscribers. He also implemented a corporate strategy addressing the convergence of video, voice, and data networks using scalable packet-based IP transport solutions and set the company's strategy for HFC bandwidth management. Mr. Badawiyeh previously held engineering and management roles at ClientLogic Corporation and internationally. He holds a bachelor's degree in electrical engineering from the State University of New York at Buffalo.

Sven Kielgas Partner Serviceplan

Mr. Kielgas is an experienced high-tech executive who has filled international/global marketing roles for industry leaders such as Apple, Novell, and Siemens. In 2004 he became partner at Serviceplan, Europe’s largest independent marketing agency group, for their high-tech practice and later Plan.Net solutions, the interactive technology specialist.

Ville Virtanen Director, Digital Media TietoEnator

Mr. Virtanen has more than 15 years of multidisciplinary background in business development, consulting, and academic research in telecom and media industries, including work history in Nokia and TeliaSonera. He specializes in strategy development and business models for mobile advertising and context-based services. Mr. Virtanen has worked on numerous projects with operators, mobile device manufacturers, network equipment providers, media companies, and advertising agencies.

Stuart Waite Vice President, Advertising and Applications Group Alcatel-Lucent

Mr. Waite, with 15 years of senior level digital media and communications experience, plays a pivotal role in managing and providing strategic vision of the Advertising and Applications Group at Alcatel-Lucent. Mr. Waite was chairman and chief executive officer of Tamblin, the number one interactive TV agency in the UK for 2006 and 2007, which was acquired by Alcatel-Lucent in 2007. Prior to starting Tamblin, he was chief technology officer for Grey Interactive UK, where he oversaw a team of technology professionals, including consultants, developers and systems specialists. At Alcatel-Lucent, Mr. Waite utilizes his deep understanding of the user experience requirements in digital advertising combined with business know-how of generating revenue through interactive media, to drive commercial opportunities with broadcasters, network operators, production companies, agencies and brands.