According to the IDC, Web hosting services is a $7 billion U.S. market that is rapidly increasing. With on-line services offering both increased revenue and reduced churn, more and more MSOs and telcos are tapping outsourcing partners to provide the rich applications that are fueling the growth of this market. But if you build it, will they buy? Consumer adoption becomes a key component in achieving the goals of increased revenue and customer retention.

The presentation will include the following:

• Key criteria in evaluating an outsourcing partner in Web hosting and related services
• Applications of the future that will drive adoption rates and stickiness
• How to create a platform that will support an ongoing stream of new on-line products to keep customers coming back to you for more
• Individual companies' case-studies in driving adoption of Web hosting and related services when working with an outsourced relationship

John Lee Co-Founder, Vice President of Global Marketing, and General Manager Hostway

Since Hostway's inception, Mr. Lee's efforts have focused on business development, marketing strategy and execution, and corporate growth management. He has spearheaded Hostway's partnerships with Cablevision, Cable One, and Qwest in their companies' recent launches of new on-line services to their broadband customers. In 2000, he established Hostway's first international office—in Korea—setting the stage for Hostway's subsequent global expansion that now includes corporate operations in nine countries. Prior to Hostway, Mr. Lee conducted gene therapy research at University of Chicago. He earned his bachelor's degree in biological sciences from the University of Chicago in 1993.

Aldo Casartelli Vice President, Internet Services Cable One

Mr. Casartelli has over 30 years experience in telecommunications with substantial experience in Cable Television and Internet operations. In his current position, he manages the Cable One’s Internet product. Mr. Casartelli earned his Bachelors degree in Telecommunications at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. He graduated Magna Cum Laude with Phi Kappa Phi honors and recognition from the National Academy of Television Arts & Sciences . He also attended Sorbonne University in Paris, France. Mr. Casartelli received a Masters in Business Administration from Arizona State University's Executive MBA Program. He is a member of the Economic Club of Phoenix, the ASU MBA Council, and an advisor to ASU's MBA for Executives Program.

Chris Connor Qwest

Scott Forbes Managing Director, Service Transformation Subscriber Integration Practice Alcatel-Lucent Services Business Group

Mr. Forbes provides service transformation and subscriber data consulting, integration, and solutions to service provider firms worldwide. He is a member of the Board of Advisors for the TeleManagement Forum and works to actively find solutions that help improve the service velocity of communications service providers. Previously, Mr. Forbes was the managing director for the Lucent Worldwide Services OSS/BSS Consulting Practice.

Josh Fraser Vice President, Business Development CallWave

Mr. Fraser is responsible for bringing innovative on-demand personal communication solutions to service providers. Prior to joining CallWave in April 2004, he was with Student Advantage, a leading marketing and transaction services provider to higher education and operator of the nation's largest student membership program. Mr. Fraser held a number of management positions at Student Advantage, including vice president of business development and general manager. Prior to Student Advantage, he held business development and financial planning roles at ESPN.com. Mr. Fraser started his career with Coopers & Lybrand's Financial Advisory Services as an analyst.