10:00 am – 11:30 am
Deploying IMS — Challenges Faced and Lessons Learned
Chair: Amir Atai, Alcatel-Lucent
Lead Scientist
Faster, Better, Sooner — IPTV Service Delivery with ROADM
Chair: Tom Rarick, Tellabs
Senior Principal Engineer
Increase Network Reliability to Increase Network Satisfaction
Chair: Ken Dumont, Scientific Atlanta – A Cisco Company
Director, Digital Media Networks
The Home Network as IPTV Value-Add
Chair: Matthew Marnik, Broadband Services Forum
Vice President, Marketing
11:45 am – 12:15 pm
Keynote Address
Dan Yost, Qwest Communications International
Executive Vice President, Product
1:15 pm – 2:45 pm
Opening up the IP Network for Dynamic Control
Chair: Shailesh Shukla, Juniper Networks
Vice President, Service Provider Marketing and Partnerships
In-Home Wiring and Home Entertainment Distribution
Chair: Geoff Burke, Calix
Director, Field Marketing
Security for Converging Optical Networks
Chair: Jim Archuleta, Ciena
Senior Manager of Government Solutions Marketing
Ubiquitous TV
Chair: Patrick Pfeffer, Detecon
Chief Network Architect
3:00 pm – 4:30 pm
The New Metro Network — The Migration to Optical Transport Network
Chair: Ken Davison, Meriton Networks
Vice President of Marketing
Is It Connected Home... or Connected Services... or Connected Entertainment
Chair: Christine Heckart, Microsoft
General Manager, Marketing, Microsoft TV
Sticky Business: Getting Telcos and MSO Customers to Buy into On-Line Services
Chair: John Lee, Hostway Corporation
Co-Founder, Vice President of Global Marketing and General Manager
A4
The Home Network as IPTV Value-Add
Monday, June 18 | 10:00 am – 11:30 am

Telcos deploying IPTV services to consumers do so to grow and protect bundled revenue share and have greater control over the consumer's information and entertainment environment so new and innovative services can be rolled out over time. The greatest attention has been given to designing and deploying IPTV networks from the head end to the subscriber edge. Yet, the home network environment is where content will ultimately be distributed and will determine the user's quality of experience and evaluation of the IPTV service. Telcos are beginning to look at the implications of the home network and the CE devices that exist on it for their plans to serve the digital home of the future.

This session will examine IPTV provider rationales for playing in the home network, the dynamic ecosystem in the home network, and user expectations for the role of the home network in information and entertainment delivery.

Chairperson
Matthew Marnik
Vice President, Marketing
Broadband Services Forum
Mr. Marnik brings a wealth of broadband experience to the Broadband Services Forum, for which he also serves on the Board of Directors. With Nortel, he launched the industry's first optical Ethernet solution, introduced Nortel's Ethernet switching portfolio to the service provider market, and developed the enterprise market for broadband IP services. Prior to his work at Nortel Networks, he was a management consultant with Price Waterhouse. Mr. Marnik is a graduate of Duke University's Fuqua School of Business and the College of the Holy Cross.

Speakers
Brett Azuma
President
Ovum North America
Mr. Azuma is responsible for Ovum's business in North America, including advisory services and sales. He has 20 years of experience in marketing, engineering, sales, and operations. Mr. Azuma has led the marketing and sales efforts for a VoIP media server start-up called IP Unity. Prior to that, he spent five years at Gartner, in roles ranging from chief analyst of telecommunications to group vice president and head of research for Gartner's G2 research division.

Paul Baker
Senior Product Line Manager, IP Set Top Boxes, Connected Home Solutions
Motorola
Mr. Baker is responsible for and manages the concept introduction, development, and customer deployment of IP set-top box platforms and their derivatives, providing operators with set-top box solutions to enable many services beyond the traditional element of watching television. He joined Motorola in 2000 as a systems engineer, developing next-generation digital set-top boxes and other consumer electronics products, and brings 17 years of experience managing and creating embedded electronic solutions. Before joining Motorola, Mr. Baker worked in the aerospace industry, developing avionic systems for both fixed and rotary-wing aircraft.

Allen D. Easty
Chief Technology Officer and Co-Founder
Optical Entertainment Network
Mr. Easty is considered one of the industry's top experts on video systems. At Intertainer and SandStream, he served as chief scientist, where he pioneered new technologies that created the first commercial video-on-demand and Internet protocol digital television system. Mr. Easty is the author and co-author of several patents in digital media and Internet protocol digital television. He has more than 16 years of experience in complex systems, multimedia, and MPEG video and audio solutions.

Derek Kuhn
Senior Director Marketing and Business Development
Alcatel-Lucent
Mr. Kuhn is responsible for IP Video, IPTV and Broadband Entertainment strategy, strategic partner development activities (including Microsoft TV), media and analyst relations and is also Alcatel's primary liaison with the content community including film, television and gaming. He is also the past Chairman (03'-06') of the Broadband Services Forum, an independent, non-profit trade association that adresses the business of broadband and works with the service provider and content community to deliver content-rich consumer and business services.