Most operators find it difficult to predict the next killer application(s)-in the mobile sector, for example, few could predict the vast potential associated with SMS, and much capital and management focus have been wasted on WAP. This has the following implications for anyone planning to invest or reinvest in broadband infrastructure:

1. A broadband operator must be able to add new services to, and tune existing services on, the network in a cost-effective and timely fashion. The network should not be viewed as a static distribution channel for a predefined set of services, but as a flexible distribution channel for the range of services and service variations subscribers really do desire.
2. A broadband operator must be able to attract successful providers of new services to their network. It would be impossible for most operators to successfully develop and market all services that subscribers, as a group, will find attractive. On the other hand, betting on a subset can easily put the whole business at risk. An operator must thus be able to invite those that have successfully developed and marketed services into its network in a way that is mutually beneficial as well as timely and cost-effective.

This session will look into at what various industry pioneers have done to transform this set of requirements into reality.

Michael Engström Vice President, Global Business Development PacketFront Sweden

Mr. Engström is the vice president of global business development at PacketFront Sweden, and he has been with the company since 2002. Prior to joining PacketFront, he co-founded the consulting companies ANzur Norway and 34 Networks focusing on business management for Greenfield FTTH operators. He spent 10 years primarily in US-based networking companies. Between 1995 and 2000, he worked for Cisco Systems as a consulting engineer and strategic advisor on new market developments in EMEA.

Gorm K. Elikofer Head of Fibernet DONG Energy

Since 2004, Mr. Elikofer has been responsible for developing the commercial access fiber network for DONG Fibernet. He participated in the development and implementation of a new marked strategy, creating extensive focus on customer service and product development, in the largest Danish utility during the liberalization of the sector. Before this, he participated in the founding of Powercom, the first successful operator-independent Danish non-PTT tele-transmission company. Before assuming that role, he implemented an EU procurement regulation in the Danish utility sector. He wrote a handbook on EU procurement while a member of the Danish Procurement Complaint Board.

Peter Hovell Head of Networks Research Centre BT Group Chief Technology Office

Mr. Hovell ran the IPv6 area in BT for a number of years, started one of the first IPv6 Internet Exchanges (UK6x) in the world, contributed to many EU IPv6 projects (e.g., 6INIT, 6WINIT, IPv6TF, 6LINK, Euro6IX) and was a member of the EU IPv6 Task Force. He joined BT's Networks Research Centre in 2003 and led the QoS area, in particular furthering technically the core QoS technology Pre Congestion Notification (PCN), publicizing the technology both internationally and inside BT. He became head of the Networks Research Centre in 2004 and leads a Network Technology theme, which has been developed this year into a coordinated program of work to investigate, develop, and define a 10- to 15-year networking vision for BT.

Daniel Sjöberg Business Strategy Director Telia International Carrier

Mr. Sjöberg joined Telia AB's Internet group in June 1996, where he developed the strategies for International expansion, business development, new ventures, and strategic alliances. In September 1998, Mr. Sjöberg started working as director IP product development for Telia North America. Moving back to Sweden 2002, he became head of the technology office, responsible for TeliaSonera International Carrier's long-term network strategy. He was named head of strategy at TeliaSonera International Carrier in 2005.