This plenary panel will be introduced by a keynote address by Professor Pennarola (SDA Bocconi University) based on the presentation of the mid-term results of three years of research on IP services diffusion and expectations in the Italian market. The panel aims to analyze-thanks to the data outlined by Bocconi University and the data related to the EMEA market by IDC and Current Analisys-how the current and new SPs' offers for the enterprise customers are matching actual needs and expectations of this market segment.

The panel is structured in a debate style and will engage top representatives from SPs and big European enterprises with the value added of the case studies of important corporations in moving toward IP solutions.

Roberto Zuccolin Head of Marketing and Communication Italtel

Mr. Zuccolin joined Italtel in 2004. He is responsible in particular for marketing activities toward major clients in Italy and with partner Cisco Systems in the EMEA region. In 1996, he joined Oracle Italy, where he performed managerial roles, as sales director first for the general business market, and then for the financial industry. From 1998 to 2000, he worked at Infostrada as sales director for the top accounts division, managing successfully sales activities for voice, data, and Internet services. In the following years, he worked in Albacom. From 2000 to 2002, he covered the role of marketing and communication director, and afterward he was appointed strategy and development director.

Jeremiah Caron Vice President, Analysis Current Analysis

Mr. Caron brings more than 19 years of experience to Current Analysis as a market watcher and influential voice in the telecommunications and information technology industries. He is responsible for overall management and content direction for the company's CurrentCompete services and is part of the corporation's management team. Mr. Caron is responsible for monitoring and evaluating activities in the telecommunications services, telecommunications infrastructure, business infrastructure software, and IT infrastructure markets.

Massimo Intorrella Executive Vice President, Market Innovation, Domestic Fixed Services Division Telecom Italia

Mr. Intorrella's main responsibilities are market and competitive analysis and the definition of the innovation plan for fixed services. He has over 25 years of experience in telecommunications; he started in Telecom Italia Research and Development in 1979, where he has been active in defining the requirements for new voice and data services. Since 1990 Mr. Intorrella has covered various marketing responsibilities, both at British Telecommunications as a "challenger" in Italy and in Telecom Italia as a "defender." He has had a leading role in conceiving and launching many successful innovative products and services for Telecom Italia Wireline.

Roberto Mastropasqua Research Director, Telecommunications, Internet and Media IDC Italy

After receiving a degree in business economy at Bocconi University of Milan in 1989, Mr. Mastropasqua joined Reseau, a consulting company focused on information and communications technology, as a telecommunications markets analyst and later became a senior consultant. In 1999, he joined IDC Italia as a telecommunications research manager. He was named to his current role in 2000.

Massimo Messina Chief Technology Officer Intesa Sanpaolo

Mr. Messina has his core competency in managing complex IT environments where the need for innovations is strongly related to the business and where cost control is an unavoidable ingredient for the company. He joined Banca Intesa Group (now Intesa Sanpaolo) in his current role in July 2004. Prior to this position, Mr. Messina was chief information officer at Albacom. He focuses on economical and social studies and has more than 20 years of experience in IT.

Ferdinando Pennarola Professor of Organization and Management of Information Systems SDA Bocconi and Università Bocconi

Mr. Pennarola is also chairman of the International Schools of Business Management, the consortium of 10 leading European and American business schools that run the International Teachers Program. At Università Bocconi, he is director of Graduate Degree of Organization and Information Systems. In 1993, Mr. Pennarola established the Centre for New Learning Technologies at SDA Bocconi and joined the Board of Directors of ISBM as the SDA Bocconi representative.

Joaquin Sevilla Enterprise Solutions Marketing Director France Telecom Spain (Orange)

Mr. Sevilla has more than 12 years of telecom experience. He joined Motorola in 1995, leading several projects on switching and services for mobile networks. In 1998 Mr. Sevilla joined France Telecom in Spain for the launch of the company in Spain (Uni2, fixed operator) and was responsible for services based on the intelligent network. He is responsible for the whole portfolio of products and services (e.g., fixed telephony, data, mobile services) for major accounts in Spain (Orange Business Services).