Customers are increasingly getting used to having Internet and other broadband services available as a natural part of their everyday life-at home, in the office, and on the move. The "broadband everywhere" vision starts to materialize with a clear demand for more broadband capacity and an increased demand for mobile broadband.

Operators have started to act on the opportunity to add mobility to their multiple-play bundles. At the same time, the demand for more capacity from TV/video and Internet services makes fixed operators ready to deploy deep fiber-access technologies. There are a number of challenges for operators in deciding on an access approach for the future.

Fixed and mobile broadband, active and passive optical technologies, HSPA and WiMAX, VDSL2 and Docsis 3.0-the broadband access network can be built in a number of ways using fixed and wireless technology.

This session will address the pros and cons offered by the different alternatives. Experiences and strategies from broadband operators will be shared with the audience.

Peter Linder Director Network Strategy, Business Unit Broadband Networks Ericsson

Mr. Linder joined Ericsson in 1991 and has been working in the broadband field since 1993 across a variety of access architectures and technologies. Since 2003, he has been responsible for Ericsson's strategic technology direction in fixed broadband networks. Prior to his current position, he was technical director for broadband access, when Ericsson re-positioned toward public Ethernet and introduced Ethernet DSL access. In addition to his responsibilities at Ericsson, he has been Ericsson's representative on the Board of Ethernet in the First Mile Alliance (EFMA) since the formation of the alliance in 2001 and has also been the vice president of marketing from early 2002 until EFMA morphed into the Metro Ethernet Forum in spring 2005 after the EFM standard (IEEE 802.3ah) was completed.

Paola Cinato Manager, Access Platforms Validation Telecom Italia Labs

Ms. Cinato is project manager at Telecom Italia and coordinates activities on copper innovative transmission technologies, i.e., VDSL2 and its evolutions for broadband access network. She received her doctorate in electronic engineering from the Politecnico di Torino in 1988. Ms. Cinato has been with Telecom Italia (formerly CSELT and Telecom Italia Lab, the research center for Telecom Italia Group) since 1987, working on broadband telecommunication networks, energy systems, strategic network planning, and access network technologies.

Ali Farek Mohamad R&D Engineer, Grid Products DONG Energy

Mr. Mohamad joined DONG Energy in 2006 and has been responsible for developing cost-effective telecommunication solutions primarily for electricity grid applications. He is also responsible for PLC research. Prior to DONG Energy, Mr. Mohamad was a project manager at TeliaSonera, implementing national telecom solutions and the QoS measurement system of the Danish MPLS network.

Dani Voghera Product Sales Expert, Broadband Access Division ECI