- Full Service BroadbandOnce people have experienced the same broadband services no matter where they are or which device they are using, there's no turning back. They'll expect any service, any screen, anywhere. For operators it means new business opportunities, but also a need to adapt a holistic network view. The Full Service Broadband Architecture must seamlessly provide services to fixed and mobile devices with maximum convenience for the user.
That's what Ericsson Full Service Broadband is all about. It means a fast time-to-market for new services, leveraging our expertise in evolving fixed and mobile infrastructure. It means revenue growth, minimized risk, reduced churn and a new channel that can attract new business partners like media and advertising.
We need to look at the broadband infrastructure as one network of networks, enabling connectivity, convenience and cost-efficiency. The opportunity is there to deploy an open, standard-based combined fixed and mobile architecture that offers a cost-effective, evolutionary route to new Full Service Broadband opportunities. Ericsson's technology leadership, telecom business understanding and prime integrator experience allows us to take on a role as the single point of contact for an efficient business and network transformation.
Talk to us about Full Service Broadband in stand #103 or read more at www.ericsson.com/fsb
