Broadband World Forum: Europe | Asia
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Schedule
E5 | Room 8B
The PVR, DVR VoD: A Disruptive Market Force: Consumer Adaptation of Technology
Friday, 8 June | 9:00 – 10:30

Perhaps only coming in second to the impact of P2P technology is the double-barreled disruptive power of the DVR and VoD. Since the introduction of TiVo six years ago, the DVR and PVR have come to be known as the advertiser and TV network executive's worst nightmare. While the industry seems to have dodged a bullet in the past few years, with the consumer proving to be more interested in surfing to additional programming than they were in zapping ads and recording programs as a viewing lifestyle, with the introduction of the combined assault of the server and STB-based on-demand programming and PVR combination, it would seem that the advertiser and programmer are facing a new waterloo. How will the industry react to this new assault? The TiVo will seem like a minor distraction if the consumer chooses to fully embrace on-demand TV viewing with completely personalized viewing options. We will not fully understand these phenomena for many years, and we may not have good answers either, but in this session we will begin to probe the question.

Chairperson
Sean Badding
President and Senior Analyst
The Carmel Group
Mr. Badding's career as an analyst and editor began with Paul Kagan Associates, where he focused on the consumer electronics and multimedia industries. Also while working for Kagan, he served as a consultant, performing numerous appraisals and valuations on radio/TV stations throughout the country and overseas. Between 1995 and 1998, he focused on the semiconductor and PC industries, working as a strategic market analyst for Mitsubishi Electronics and Hyundai Electronics in the Silicon Valley. In the past 13 years, Mr. Badding has consulted with many Fortune 500 companies to support their competitive, technical, and financial positions in their respective industries. Clients have included Sony, Intel, Microsoft, DirecTV, TiVo, Bear Stearns, Sirius Satellite, AT&T, and Starz Encore. Mr. Badding's research and analytical experience have been used in many national TV and radio broadcasts, including being a guest speaker on CNN, CNET, TechTV, and Korea's YTN.
Speakers
Ta-Wei Chien
President and Chief Executive Officer
TGC
Mr. Chien is a pioneer of DVR technology and a veteran Silicon Valley executive. In his role, he provides TGC's strategy and vision and oversees the company's operations. Mr. Chien was TiVo's senior vice president and general manager of technology and licensing business since November 2001. He also served as TiVo's senior vice president of engineering and operations from February 1998.
Greg Gudorf
President and Chief Operating Officer
Digeo
Mr. Gudorf is responsible for the day-to-day operations of the company, with particular emphasis on product delivery and quality, process improvement, integration with MSO head-end systems, and new business development. He was most recently vice president of television marketing at Sony Electronics, where he was responsible for consumer television product marketing management, including new product and channel development. Mr. Gudorf also served as Sony's TV-centric representative to cable system operators and as a board member of the Consumer Electronics Association's video division.
Robert Lakos
Vice President, Mobile Products
EchoStar
Mr. Lakos joined EchoStar in 1990 and has served in a number of key commercial and technical positions as EchoStar's core business developed from manufacturing of analog satellite set-top boxes to its current profile as one of the world's largest pay TV operators offering a highly sophisticated array of digital media products. He has been in his current position since late 2006, with the objective to synthesize the broad scope of EchoStar's experiences and strengths into a cohesive product strategy for mobile TV. Mr. Lakos switched into the content side of EchoStar's business and took on the business development role for international programming for DISH Network.
Presented by
IEC

Languages
English
Chinese Simplifed
Chinese Traditional
Japanese
Korean
Official Host Sponsor
China Netcom
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Huawei
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