Broadband World Forum: Europe | Asia
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Schedule
E3 | Room 6
Personalized Consumer Media: Broadband to Blogs, Podcasting and Social Networks
Friday, 8 June | 9:00 – 10:30

In the world of the broadband, TV, STB, mobile, and PVR experience, searching for content, making the content accessible, and offering an advertising and marketing experience is our challenge. Everything from blogging and podcasting to interactive TV is altering the user experience completely. The industry is finding a ready audience with an ever-growing demand for better content and a better and a completely personalized experience. With the massive amount of content and technology being thrown at the consumer, navigating through that experience is not only difficult, it can be off-putting. We have entered the world of integrated user experience-the post-TiVo generation of consumers and viewers that is watching and listening to new forms of content on new platforms of technology.

Chairperson
Shane Snoke
Senior Manager, Creative Relations
Walt Disney Motion Pictures Group
Mr. Snoke acts as the liaison between The Walt Disney Studios and other lines of business at The Walt Disney Company. In this capacity, he oversees a variety of projects focused on long-term strategy issues, technology, and cross-business collaboration. Additionally, Mr. Snoke administrates WDMPG's involvement in the Disney Screenwriting Fellowship, a prestigious program established to nurture and develop up-and-coming writers. He joined The Walt Disney Company in 1997 and has worked in numerous positions.

Speakers
Scott Flacks
Vice President, Marketing and Operations
Stickam
Mr. Flacks is responsible for overall marketing strategy, including public and media relations, communications, and branding. Before joining Stickam, he was the head of operations for a subsidiary of Fox Interactive Media — which owns MySpace — and oversaw the overall performance of the company. Prior to Mr. Flacks' work for Fox Interactive Media, he spent time working overseas in the international market space-building information technology and telephony infrastructure for the business process outsourcing industry.
Simon Knight
Media Consultant
MansionMedia
Mr. Knight has been an advising, researching, and practicing media specialist for more than 20 years, across an unusual variety of international roles. Numerous clients and projects have ranged from writing TV series and editing films to financing film funds and investment advice, managing film sets, consulting and researching many recent developments in new platform content acquisitions, and distribution. Mr. Knight's previous activities in Asia back in the '90s included branding Xin de Telecom (CITIC/Siemens) and acting as a European program TV buyer for NHK/Mico. Recent clients include Rights-Stuff and New Bond Street Asset Management.
Royce Lee
Co-Founder and Managing Director
e-Crusade
Mr. Lee co-founded e-Crusade, now an AARF company, with the vision that business and marketing are going to be more data-driven and scientific with the digital platform. He spearheads the strategic development and project implementation for leading initiatives of Coca-Cola, HSBC, and Nike. Mr. Lee is in charge of the site revamp of discoverhongkong.com, the digital platform of Hong Kong Tourism Board. With its mission to attract visitors to Hong Kong, the site has undergone in-depth user-experience studies to understand the needs and user behaviors of people from different countries and geographical locations.
Harry Mower
Platform Strategy Advisor, Media and Entertainment, Communications Sector
Microsoft
Mr. Mower has worked with major media and telecommunications companies to develop solutions in the areas of content management, distribution, consumption, and reporting. In his current role, he helps articulate the value of Microsoft's products in the space and works with customers to develop next-generation products that enhance the user experience across all devices and platforms. Prior to joining Microsoft, Mr. Mower founded and worked at a number of start-ups in the catalog publishing and marketing industries.
Justin Pertschuk
Director, Online Creative and New Media Marketing
Buena Vista Pictures Marketing
Mr. Pertschuk has been with The Walt Disney Studios for more than seven years, four of those years in on-line marketing. In his current role, he oversees the production and development of on-line Web sites, software, ads, and mobile creative for the studio's three theatrical banners: Disney Pictures, Touchstone Pictures, and Hollywood Pictures. Mr. Pertschuk's current campaigns include The Chronicles of Narnia: Prince Caspian, Disney/Pixar's WALL-E, and Pirates of the Caribbean: At World's End.

Presented by
IEC

Languages
English
Chinese Simplifed
Chinese Traditional
Japanese
Korean
Official Host Sponsor
China Netcom
Corporate Registration Sponsor
Nokia Siemens
Corporate Partners
Ericsson Huawei NEC Samsung ZTE
Corporate Delegate Sponsor
Huawei
Diamond Sponsors
Alcatel Lucent Fujitsu Motorola Nokia Siemens
Platinum Sponsors
Cisco Systems Keymile Nortel
Gold Sponsor
Comverse Critical Path Telefonica VeriSign

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Marketing Partners
We would like to thank our event Marketing Partners for their initiatives and support.

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Keymile