The convergence of telecommunications, the Internet, and media has arrived and is well into its global acceptance as the standard platform for delivering a total utility and entertainment system to the 21st-century digital home. Content is not a new phenomenon and is the core of any media business. It is the reason that consumers turn on the television or computer or attend a live event, as well as either directly pay for the entertainment experience or pay indirectly through advertising. We all know that there are many issues when providing compelling entertainment experience to customers.

First of all, content might be king, but it comes with an impressive army of regulations, licensing, security, and technical challenges.

Secondly, in this new media convergence, applications will play an increasing role as software developers look for ways to enter this broadband-fueled game.

Third, how will live and other forms of entertainment be affected and ultimately impact the user experience and business model? We believe that these will be some of the biggest battles to come as everyone grasps for the profits in the business.

Finally, as content, applications, and entertainment merge onto a converged and dynamic platform, accessible anywhere and anytime, everyone must carefully consider the equally important role that advertising will have in this new business model. If content is king, then advertising is the queen and the fuel that keeps all the participants involved in the game.

The challenges associated with success in this new media age, but with the right partners, proper business, and financial planning, operators can succeed and grow their businesses around this new media business.

Liu Nanjie Chief Technology Officer, Asia-Pacific Global Marketing Huawei Technologies

Having joined Huawei Technologies in 1998, Dr. Liu has also been leader of Huawei's pilot NGN advanced research project; director of the cooperation department; director of the corporate strategy department; managing director of the business development, strategy, and marketing department. He has extensive expertise in fields such as NGN, 3G/4G, NG service network, telecom economy, business model, non-voice-service operation, marketing strategy and planning, emerging business, corporate strategy, and M&A.

Harry Mower Platform Strategy Advisor, Media and Entertainment, Communications Sector Microsoft

Mr. Mower has worked with major media and telecommunications companies to develop solutions in the areas of content management, distribution, consumption, and reporting. In his current role, he helps articulate the value of Microsoft's products in the space and works with customers to develop next-generation products that enhance the user experience across all devices and platforms. Prior to joining Microsoft, Mr. Mower founded and worked at a number of start-ups in the catalog publishing and marketing industries.

Nan Ningxuan Vice Director, Business and Consulting Department Huawei

Mr. Ningxuan has more than 20 years of experience in the ICT industry, often providing advice for telecom equipment providers, operators, and governments on the effective use of converged communications technology. He was also responsible for the planning and deployment of many IPTV E2E solutions for telecom providers. Mr. Ningxuan has previously worked directly with Singtel, Maroc Telecom, and China Telecom, in testing trial IPTV E2E solutions. From 2004 to 2006, he was the leader of Huawei's IPTV E2E SPDT.

Yuquan Wang President Frost & Sullivan China

Mr. Wang has many years of experience as a senior expert in marketing and strategy consulting. Through his extensive experience, he is familiar with the requirements and operations of the telecom markets of both the United States and China. Mr. Wang is also an excellent advocator and promoter of new market concepts in this field. He has maintained many relationships with the world's telecom industry, including the Dallas Telecom Corridor, the Telecom Management Forum, and the China BSS Association.