Broadband is changing the face of television and advertising. It is unclear how the market will eventually evolve, but it is clear that there are many changes under way already. The availability of high-speed connections to consumers who have never had a television set changes the entire ecosystem and consumer base.

There are many questions to be addressed, and this session will present you the opportunity to ask some key questions, including the following:

• What will the new face of advertisement be in the broadband world?
• Technology-savvy millennials are multitasking their way into the market, but how will we market to them?
• What are the key new technologies that are changing the way advertising can be done over broadband?
• What do you think is the new advertisement standard (the new "30-second" spot)?
• Is television moving back toward sponsored shows?
• How will ad campaigns work over multiple broadband devices?

Peter Lee Vice President, Business Development New Technology The Walt Disney Company

Mr. Lee's responsibilities include creating new business opportunities for The Walt Disney Company in digital content consumption and delivery. He recently was a media industry consultant, where he worked for Disney and Fox as an executive consultant in the area of video on demand. Prior to this, Mr. Lee was the president and chief executive officer of GeoVideo Networks (a Lucent Technology company) and the chief operating officer/chief technical officer of MyPotential (a well-being company chaired by Deepak Chopra).

Eric Feng Co-Founder and Chief Executive Officer Mojiti.com

Prior to founding Mojiti, a new company developing an on-line service for delivering interactive video, Mr. Feng worked at Microsoft in a number of roles, most notably as technical assistant to the managing director of Microsoft Research Asia in Beijing. While in Beijing, Mr. Feng also served as a visiting professor at Tsinghua University. Before joining Microsoft, he was a founding member of Uberworks.com, an e-commerce platform company incubated at Trilogy Software and then acquired by a public company.

Wan Jun Chief Technology Officer, VIP Customer Department China Telecom

Mr. Jun is responsible for VIP customer product and ICT solution development, presale support, consulting services, project management, and one-stop system management. He has more than 18 years of telecom working experience in data network design, operation, business development, sales, and service management in China and overseas. Mr. Jun was one of the earliest in data communication service development and sales in China and was the first chief representative of China Telecom (USA).

Julia Wang Business Development Manager, Cable/Video Segment, Service Provider Operation Cisco China

Ms. Wang's key responsibilities include assisting Cisco China executives for overall cable/video strategy; providing thought leadership among the cable segment; and participating in Cisco's worldwide cable/video strategy execution in field. She leverages her more than 13 years of industry background in cable business and telco technical expertise to help Cisco's top key cable/media customers with business transformation using Cisco IP NGN architecture. Internally at Cisco, she also helps drive Cisco China's cable/video growth strategy.

Victor Yip Director, Broadband Media — China Walt Disney Internet Group (WDIG)

Mr. Yip oversees the digital distribution of Disney's rich library of content over broadband Internet in China and works closely with operators, portals, telecom carriers, and other Internet value-added service providers. He joined WDIG at Disney's headquarters in Los Angeles in 2001, in international business development and planning. In this role, he worked on the execution and business planning of a number of projects and deals, including broadband (Disney Connection/Disney BB - Europe and Japan), on-line (Sea Rainbow - China), and mobile (Asia Pacific, Europe, and Latin America).