Social networks are having a disruptive effect on advertisers, media companies, brand marketers, and content owners around the world. Increasingly, content owners are caught in the middle, unwilling to allow unauthorized distribution of content while realizing the strategic opportunity of using these sites—even going into business with these sites or creating their own in-house version of these social networks and user-generated media sites—to reach target audiences. On one hand, content owners and marketers need to monitor, understand, and work with the world of social networks while also finding ways to syndicate, control, and monetize their content on these sites, build out their own networks, and compete in the world of social networks and user-generated sites. This panel will explore how content owners and technology companies are leveraging these new channels in unique ways to reach audiences and creative technology solutions for controlling this type of content distribution.

Rex Wong Chief Executive Officer DAVE Networks

Mr. Wong is a successful Internet and IT entrepreneur, and his companies have included Applied Semantics, the creators of AdSense, which was acquired by Google, and Accelertech/Einux, a server manufacturer where he was president and founder, which was acquired in 2003. Mr. Wong also serves on the Board of Directors of China Genetics and Citation Publishing. Prior to that, he served as chief executive officer of Envision, a computer retail chain in southern California, executive vice president for Microcom Computers, managing director of the Bureau of China Trade and Investment, and editor-in-chief of China Watch and China Watch Online.

Shiraz Akmal Corporate Vice President, Operations-Product Development THQ

Mr. Akmal oversees the central divisions of THQ's product development organization, including External Development group (XDG), motion capture, quality assurance, localization, music, and voice and sound. Most recently, in his role as founder of THQ XDG, his team has been instrumental in streamlining and growing the company's global product development capabilities through outsourcing. With more than six years as an executive director and a founding member of THQ's Heavy Iron Studios, Mr. Akmal brings more than 17 years of creative, technical, and operational experience to THQ.

William Cameron Senior Partner Expo Marketing

In a career spanning 30 years, Mr. Cameron's experience covers radio and television broadcasting, advertising, and production in network, cable, satellite, and the music business. He has held senior executive positions as head of programming for J. Walter Thompson, Omnicom, and the Aegis Group, living in, respectively, New York, Los Angeles, and London, England. Mr. Cameron was vice president of comedy/variety for NBC Network, and subsequently, talent manager for Farrah Fawcett, Suzanne Somers, Susan St. James, and O.J. Simpson, among others.

John Canning Senior Producer/Project Manager Yahoo Studios

Mr. Canning was formerly the director of content distribution and field producer for Richard Bangs Adventures, a new content property for Yahoo Media. He brings extensive experience in software and hardware platforms for media distribution and content creation to Yahoo's Media Group. His role at Yahoo is to design compelling consumer experiences on-line through unique multimedia content and industry partnerships. Previously he was at Microsoft, where he was part of the eHome Division, whose mission is to offer consumers simple and enriching personalized entertainment, communications, and information experiences.

Larry Langs Special Counsel Feldman & Weinstein

Mr. Langs is the former senior vice president of MP3.com. He has been an intellectual property, entertainment, and corporate lawyer; an investment banker in Wall Street; a technology and entertainment entrepreneur; and a "professional board member." Mr. Langs has been involved in developing business models and traffic monetization strategies around social networking sites. He has developed expertise around user-generated-content strategies and working with copyright laws and enabling systems.

Charles Shao Chief Executive Officer AXSChina

Mr. Shao is also the chief executive officer of China Genetics, an agricultural biotech company headquartered in Beijing. He has been a successful investor in technology companies, including Applied Semantics, acquired by Google, and Einux. Mr. Shao was the co-founder of Einux, a high-density server company, and served as its chief executive officer until overseeing its successful acquisition to MTC, a $300 million IT distributor. Before that, he served as general partner of the PFG Asia Enhanced Index Fund, president of Trans Global Securities, and executive vice president for J.B. Oxford & Co.