With the random and ever-increasing flow of traffic and applications across public networks, service providers are seeing their subscribers access new and unique services that provide a highly personalized experience—an example of this explosion is YouTube, which is now believed to represent 2 to 3 percent of total global Internet traffic. But while subscribers break new ground every day in their networking ingenuity and resourcefulness, the challenge remains for service providers to understand this trend and ways in which they can make it part of their business model and revenue chain. While there have been a number of proposals and attempts in the past to address this need, the jury is still out on how effective they will be, if at all, and what new strategies need to be employed.

Wayne Cullen Senior Manager, Product and Solutions Marketing, Service Provider Marketing Cisco Systems

Mr. Cullen is responsible for product and solutions marketing of Cisco's portfolio to service providers worldwide. His specific focus is on the Cisco Service Exchange Framework, which encompasses IMS-based and non-IMS-based solutions. Mr. Cullen joined Cisco in 1996 via the acquisition of StrataCom, Inc. He has led product management, technical marketing engineering, and product marketing teams during his time at Cisco with emphasis on the worldwide service provider industry encompassing technologies.

Jiao Gang General Manager, Technology Department China Netcom

Mr. Gang has worked in the telecom field for more than 20 years. He has rich management experience and deep research and understanding in the telecom field.

Marc Morin Co-Founder and Chief Technology Officer Sandvine Incorporated

Mr. Morin was a co-founder of PixStream, which was sold to Cisco Systems in 2000 for more than $500 million. He holds an M.B.A. from Wilfrid Laurier University and a Bachelor of Applied Science Degree in electrical engineering from the University of Waterloo.

Michael Wu Consulting System Architect, China Telecom Operation Cisco

Mr. Wu is responsible for IP network solutions and architecture for the China telecom account. He is also a solution architect in Cisco APAC SP operation wireline group. Mr. Wu's specific focus is on the metro carrier Ethernet, which is driven by both residential broadband and business VPN services. He joined the group/theater in 2005 after spending 10 years on the product development in Cisco's headquarters. Under his technical leadership, EoMPLS and VPLS were initially supported on the Cisco 7600 Series router.

Dongming Zhang Research Director BDA

Ms. Zhang is responsible for overseeing the planning of reports and other research products. She has also been actively involved in consulting and research projects at BDA, covering a range of sectors, including wireless service/infrastructure, handsets, and mobile data services. Ms. Zhang has also been frequently quoted by domestic and international media regarding China's telecom industry. Prior to joining BDA in 2000, she was a researcher with the Beijing bureau of Newsweek covering the Internet and IT sectors in China.