A few years ago IPTV represented an opportunity for carriers to increase ARPU and mitigate the loss of wireline customers.

Today, IPTV is a requirement for carriers. While most carriers small or large are struggling to deploy video-ready networks, none of them has decided to stop their effort. By all accounts, the cost of deploying IPTV is high — much higher than anyone had anticipated. However, when compared to the price for not deploying such networks, IPTV remains the only attractive growth opportunity. There are several network architecture options, marketing approaches, and manifold business models, but the industry has reached an age of reason.

The goal of the IPTV workshop is to provide baseline knowledge to attendees in the areas of marketing, product portfolios, and networking architectures for IPTV. An overview of what has been done, what has worked, and what has failed will be provided to the audience. Operators and network equipment providers will share some experiences gained in real deployments. Finally, an outlook on the future of IPTV will be presented.

Patrick Pfeffer Chief Network Architect Detecon

Dr. Pfeffer has 20 years of experience in telecommunications as a researcher, implementer, and analyst. He joined Detecon in 2003 and has led projects on data mining, location-based services, broadband wire and wireless access, and fixed-to-mobile substitution. Mr. Pfeffer leads Detecon's worldwide IPTV practice. Prior to Detecon, Dr. Pfeffer held various senior management positions with Gluon Networks, Alcatel, and US WEST. In 1991, he was a visiting professor at the University of Colorado in Boulder.

Thierry Martin Regional Director Nagravision

Mr. Martin participates in the development of local markets in South America. Heading the regional Nagravision office, he has supervised the implementations of major cable, MMDS, and satellite platforms in South America that today represent a very significant part of South America's pay TV market. Previously, Mr. Martin was based in Spain and then in the United Kingdom, supporting the first DVB satellite and cable implementations in Europe since 1998, and worked as project manager and system architect supporting the growth of the European pay TV market. He has a superior degree in computer science and electronics.

Xavier Massons Senior Executive Accenture Spain

Cameron McCaskill Vice President of Business Development Intellon Corporation

Mr. McCaskill has more than 15 years of experience with entrepreneurial companies. Prior to joining Intellon, he was a technology commercialization and marketing consultant to Fuentek LLC. Earlier, Mr. McCaskill held various management positions at Plurimus Corporation, Calendar Central, Inc., Interpath Communications, and TriNet Services. He was also president and a co-founder of BioControl Inc. McCaskill earned his B.S. in industrial engineering and his M.B.A. from the University of Florida.

Sergio Sevileanu Customer Solution Manager Nokia Siemens Networks

Mr. Sevileanu holds a degree in electrical engineering from UNICAMP - Universidade de Campinas and has 10 years of experience in the communications industry, including entertainment services.