Will the WiMAX community be able to support and help service providers building successful WiMAX strong and realistic business cases?

Only one key factor above any other will be defining the role WiMAX will play in global communications — particularly in its mobile form. This factor is the "service providers adoption." This session aims to provide service providers that desire to enter the WiMAX market with a full toolbox enabling them to evaluate all potential opportunities and risks of WiMAX before investing in the chosen technology.

Financial, services, and technology trends and challenges will be the core of our discussion, including the following:

• ARPU, what services are selling, and to who
• Service revenue: How much money you can make as WIMAX operator
• Subscriber count progression
• Business versus residential play
• Which vendor's gear is most deployed worldwide and why

Luiz Rego Regional Director WiMAX Forum, Brazil

Mr. Rego has been a professor in the Operations and Logistics Management Department of the Sao Paulo Business School of the Getulio Vargas Foundation since 1967. Previously, he taught at the Polytechnic School of the University of Sao Paulo, of which he was a founder. He is an independent consultant for GVConsult and has his own consulting firm with clients such as Siemens AG, AT&T Network Systems, Hughes Network Systems, Grupo Odebrecht, and Telebras. He has a degree in aeronautical engineering from ITA in Sao Jose dos Campos, Brazil, and got his Master of Science in engineering from the University of Michigan.

Gerson Antunis Technical Marketing Specialist Andrew Corporation

Mr. Antunis is responsible for advising Andrew customers in Latin America about wireless infrastructure equipment, primarily base station and microwave antennas and transmission lines. He has more than 30 years of experience in the telecommunications industry, having previously managed multiple engineering teams and an R&D laboratory. Mr. Antunis is currently working with customers in Brazil interested in WiMAX capable antennas. He graduated with a mathematics degree from the University of Sorocaba.

Frederico Gesualdo Project Manager, WiMAX Trials Motorola

Mr. Gesualdo has more than 12 years of experience in the telecommunications industry, working for worldwide companies such as NEC and Motorola. He is experienced in electronic hardware and software development, systems engineering of large wireless telecommunications systems, critical issues coordination for telecommunications operators from countries in Latin America, and project management.

Louis Lambert Managing Director - Americas Redline Communications

Mr. Lambert is responsible for driving Redline's sales growth in its existing markets and increasing the adoption of Redline's WiMAX and proprietary broadband wireless infrastructure products in the Americas. He joined Redline in 2001 from Coppercom, where he was managing director for Canada. Mr. Lambert has more than 20 years of experience in the telecommunications industry and a proven track record of developing markets and establishing new entrant companies/technologies.