Driven by competitive pressure and the promise of added average revenue per user, telcos are rolling out new IPTV services as quickly as possible. However, additional user revenue is only a piece of the overall picture of potential revenue from advanced IP video and multiplay services. The unique two-way nature of IP technology, coupled with evolving trends in end-user behaviors, creates opportunities for new services as well as new business models. Service providers are looking for new revenue streams to offset the high cost of operations and improve business metrics, while consumers are increasingly interested in a personalized experience and a more interactive digital lifestyle. These marketplace dynamics give rise to innovative new service offerings such as targeted advertising that have the potential to completely change the service provider landscape.

Christopher Hong Director of Marketing, Wireline Segment Juniper Networks

Mr. Hong is responsible for service provider marketing at Juniper Networks. Prior to joining Juniper Networks, he held senior marketing and systems engineering roles with Redback Networks, Tellabs, Riverstone Networks, and Nortel Networks. Mr. Hong has more than 10 years of experience in the communications and data networking industry and holds a Bachelor of Science degree in electrical engineering from the University of Pennsylvania.

Vinicius Caetano Telecom Analyst IDC

Mr. Caetano's activities include telecom market research and monitoring to support consulting, publications, and specific studies in the telecom area. The studies' subjects include the Brazilian broadband market, Brazilian audioconferencing market, enterprise networks market, mobile telephony market, and IPTV and pay TV markets. He also worked at Frost & Sullivan and Itaú Bank. He holds a bachelor's degree in business administration from Fundação Getúlio Vargas in São Paulo, Brazil, extended with the Global Business Program from the University of Texas at Austin in the United States.

Mansoor Malik Senior Engineering Manager Sun Microsystems, Inc.

Mr. Malik has 15 years of experience in the high-technology industry, working on a wide range of technologies. He is currently working on a carrier-grade VoD and nPVR system that integrates storage, streaming, and switching capabilities. Mr. Malik previously worked at Nortel Networks, where he was involved with ATM/frame relay switches, network management systems, and VoIP systems.

André Morgado Marketing Manager, Broadband Access Nokia Siemens Networks

Mr. Morgado's professional career started at Unilever, where he was brand manager. Then, he moved into telecom business, working as product manager for OniTelecom and later as market introduction manager for VoIP solutions for Siemens Communications. Mr. Morgado has a degree in marketing management and holds an M.B.A. from IESE Business School. He is also guest lecturer and senior researcher in the Marketing Research Center of AESE Business School, having published several case studies.