In this session we will cover the following:

• What are the most typical business and profit models today in the industry?
• How are these business models evolving in the content and entertainment industry?
• How can companies anticipate the risks related to customer evasion, new competitors, decreasing growth, and profits?
• What kind of de-risking strategies in business designs can be pursued?
• Case studies: Apple and iPod, Sony versus Samsung, IPTV and content industry, video games - PS3 versus WII versus X360

Marcio Prado Principal Oliver Wyman

Mr. Prado's areas of work include the development and implementation of strategic and tactical plans, valuations, M&A, and business transformation. He has 11 years of consulting experience and worked in more than 60 projects, with a focus on telecommunications, IT, and technology, including fixed and mobile broadband, IPTV, and mobile VAS. Previously, Mr. Prado was a founding partner of DealMaker, a Brazilian consulting company, and a senior manager at Arthur D. Little, where he led engagements in Brazil, the United States, and Portugal, predominantly for fixed and mobile telcos and Internet companies.

Ivo Guimaraes Business Development Manager Internet Group

Mr. Guimaraes has 19 years of experience in the entertainment and technology segments, with strong focus on business development. Previous experience includes definition of the strategy and content negotiation on Brasil Telecom's IPTV pilot; structure of the new media department at Warner Music Brazil and member of Warner Music International New Media board, in London; technology consulting for Universal Music, Abril Music, BMG, and Digital Equipment.

Jose Papa Neto Business Development Director ESPN

Since January 2007 with ESPN, Mr. Papa Neto has had the objective to develop, implement, launch, and manage all new business initiatives, including radio broadcast, Internet, IPTV, publishing, and mobile. Before ESPN he worked as product director at Internet Group (iG) and as executive director at the Wi-Fi operator Vex. Mr. Papa Neto has a bachelor's degree in business administration from the University of Miami and master's degrees from Thunderbird (MIM) and St. John's University (MBA).

Marco Quatorze Director of Value Added Services Claro

Mr. Quatorze's mission is to increase the revenues from data services and to raise the technology perception of Claro through innovative and easy-to-use services. He has 18 years of experience, including eight years in Europe, working with telecommunications, energy, and information technology industries. Mr. Quatorze is a graduate of electronics engineering from UNICAMP and holds specialization courses in marketing and information technology.

Marcelo Sant'iago Director, Business Development MidiaClick

Mr. Sant'iago started with interactive media in 1995. He was the president of IAB Brasil - Interactive Advertising Bureau between 2002 and 2006, and now is the chairman of the Advisory Board. Mr. Sant'iago also serves as Board member for Fédération Internationale des Associations de Multimédia, based in Salzburg, Austria. Currently Marcelo is director of business development at MídiaClick, a performance-based marketing agency in São Paulo, Brazil.