Broadband World Forum: Europe | Asia
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Schedule
Tuesday, 4 December | 16:15 – 17:45
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology, and Content
C3

2006 is the year of broadband. Most major television networks have launched ad-supported or subscription-based on-line video initiatives. They're competing with aggressive on-line brands such as Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50 percent of U.S. homes, technology has improved the product, and demand for on-line video advertising now outstrips supply. What are the implications for 2007 and beyond? Does it spell the beginning of the end for old media, a new beginning for the entire media industry, or the beginning of another Internet bubble? Don't miss this lively and frank discussion about the present and future of the industry's hottest topic!

Chairperson
Paulo Sergio Silva
Sales Director
Terra Networks
Mr. Silva is responsible for advertisement sales in Latin America and the U.S. Hispanics market. Since 2000, he has managed the on-line advertising strategies of Terra, implementing and delivering the new trends of Internet such as Internet TV, multimedia, and digital content. Mr. Silva was a co-founder of Nutec Informatica/ZAZ, renamed Terra Networks after its acquisition in 1998 by Telefónica de España. Recently, he was nominated the advertising director responsible to coordinate the integration of corporate business model.
Speakers
Pedro Cabral
Chief Executive Officer and President
AgênciaClick
Mr. Cabral is also a member of the Brazilian Academy of Marketing. He obtained a M.Sc. in systems engineering and also pursued doctorate courses in computer science. Mr. Cabral served as professor of computer science at the Federal University of Bahia from 1989 to 1992, and he was professor in the information technology department at the Catholic University of Rio de Janeiro from 1984 to 1986.
Rafael Davini
Vice President, Sales, Latin America
Turner International
Mr. Davini is responsible for strategic development of advertising sales, long-term partnerships with clients and ongoing partnership for news and entertainment of Turner's networks in Brazil and Miami — TNT, Boomerang, Cartoon Network, CNN International, and CNN en Español, and the respective Web sites. He also oversees the responsible team for advertising sales and supports ad sales marketing. Mr. Davini joined Turner International, Brazil, in 1999 as an advertising sales manager.
Massayuki Fujimoto
Internet Director
Citibank
Presented by
IEC
Languages
English Portuguese
Official Host Sponsor
Telefonica
Corporate Registration Sponsor
Nokia Siemens
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Juniper Networks

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