Mobile and digital technologies have revolutionized the ways to reach the gen-x Latino consumer. Capitalizing on close direct-to-friend connections, Latinos discover music and genres by podcasts, SMS-based text alerts, e-mail lists, newsletters, chat, message boards, networked communities, and streaming live concerts. Hear how major labels, artists, mobile carriers, and Internet distributors around the region are triggering the sales of music and associated merchandise by turning fan interaction into commerce.

Flemming Lund CEO Immobia

Mr. Lund co-founded Inmobia in 1999, now a leading provider of mobile platform technology, content, and portals worldwide. Inmobia was nominated both in 2005 and 2006 at the 3GSM World Congress for best mobile content. Today Inmobia's technology platform delivers branded and high-quality content with a special focus on production and delivery of "made for mobile" video shows such as "Almost Hollywood" and "POV Murder." Mr. Lund started his career at IBM in 1996. He joined Egmont Online, a Nordic Media Company, in 1998, and his main areas of expertise were development of digital media, especially mobile media.

Caio Bottiglieri Applications Product Manager Nokia Siemens Networks Latin America

Mr. Bottiglieri is responsible for product management of different service core applications in Latin America and has much expertise in access and core networks. He started his carrier at Nokia Networks and during the last nine years has been responsible for providing solutions of IP convergence, broadband, VoIP, and rich communications for several operators in the region.

Felippe Llerena Executive Director iMusica

Mr. Llerena has held his position at iMusica since 2004. He has secured licensing agreements with all major labels, important foreign aggregators, and more than 200 Brazilian labels for digital distribution in Latin America. Mr. Llerena has been in the music business since 1992, when he opened his own label, Natasha Records. In 1999 he opened Nikita Music and has since been actively promoting an exporting environment for the Brazilian music industry in the international music scene. Mr. Llerena majored in marketing and international business at New York University.

Gabriel Skvirsky Value Added Services Product Manager Telefonica Moviles de Chile

Mr. Skvirsky's main responsibilities are music, TV content, and Internet - mobile convergence. He has worked in the telecommunications industry for about four years, the first two in Entel PCS and for the past year at Movistar Chile. Mr. Skvirsky also worked one year with the leader of Gamble Enterprises of Chile as the chief of the marketing Internet area.